Key Responsibilities Search Engine Optimization (SEO) Conduct keyword research, competitor analysis, and SEO audits. Optimize website content, blogs, and landing pages for search engines. Track and improve website rankings, backlinks, and traffic. Stay updated with the latest Google algorithms and SEO tools. Content Writing & Blogging Write and edit SEO-friendly articles, blogs, press releases, and website content. Develop engaging social media posts and campaign copy. Ensure content is original, well-researched, and aligned with brand tone. Video Editing Create and edit short-form and long-form videos for social media, YouTube, and promotional campaigns. Add voiceovers, background music, captions, and graphics to videos. Ensure video content aligns with marketing goals and branding. Graphic Designing Design creatives for social media, website, email campaigns, and presentations. Create infographics, banners, posters, brochures, and digital ads. Work on branding materials consistent with company identity. Digital Marketing Support Collaborate with the marketing team for campaigns and product launches. Analyze performance metrics and prepare monthly reports. Role & responsibilities Required Skills Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz, Google Analytics, Google Search Console). Excellent command of English writing with creative and technical skills. Proficiency in Adobe Photoshop, Illustrator, Canva, Premiere Pro, After Effects, or similar tools . Knowledge of WordPress/Blog publishing . Video editing expertise for reels, ads, and corporate videos. Strong attention to detail, creativity, and ability to handle multiple tasks.
Role & responsibilities Key Responsibilities 1. Paid Advertising & Campaign Management Google Ads : Manage Search, Display, Shopping, and Video campaigns; conduct keyword research, write ad copies, and optimize bids to maximize conversions. Meta Ads (Facebook & Instagram) : Plan and run campaigns for awareness, engagement, traffic, and leads. Utilize advanced audience targeting, lookalike audiences, and remarketing strategies. LinkedIn Ads : Manage Sponsored Content, InMail campaigns, and lead generation forms targeted at B2B professionals. Other Platforms : Explore YouTube, Twitter, Quora, and emerging ad platforms for new growth opportunities. 2. Social Media Marketing & Branding Create and execute both paid and organic strategies for Facebook, Instagram, LinkedIn, and other relevant channels. Work with creative/design team to develop engaging ad creatives, videos, carousels, and stories . Monitor trends, hashtags, and competitor activities to stay ahead. Manage community engagement through comments, messages, and feedback. 3. Lead Generation & Conversion Optimization Develop and manage landing pages, forms, and CTAs for lead capture. Set up conversion tracking using Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag . Optimize Cost per Lead (CPL) and Cost per Acquisition (CPA) . Collaborate with the sales team to ensure lead quality and nurture campaigns. 4. Analytics & Reporting Monitor and analyze campaign performance using Google Analytics, Google Data Studio, Ads Manager dashboards, and CRM reports . Provide weekly and monthly reports on traffic, conversions, CTR, ROI, and CPL. Recommend new strategies to scale campaigns. 5. SEO & SEM (Support Role) Assist in keyword strategy for organic + paid integration. Ensure landing pages are SEO-friendly to improve Quality Score in Google Ads. 6. Budgeting & ROI Management Plan monthly budgets for ads and track daily spends. Allocate budgets across platforms to maximize ROI. Conduct A/B testing on creatives, targeting, and bidding strategies. Preferred candidate profile Hands-on experience with: Google Ads (Search, Display, Video, Shopping) Meta Ads Manager (Facebook + Instagram) LinkedIn Campaign Manager Google Analytics, Tag Manager, Search Console CRM / Lead tracking systems Strong understanding of performance metrics (CTR, CPC, CPL, CPA, ROAS). Knowledge of SEO basics and content marketing . Proficiency in MS Excel/Google Sheets for reporting.
Job Title: Business Development Consultant Regulatory Compliance Services Company: UMS Product Compliance Services Pvt. Ltd. (A fast-growing startup specializing in BIS Certification, QCO Compliance, EPR, CE Marking & Global Market Access) About Us: UMS Product Compliance Services Pvt. Ltd. is a dynamic startup committed to simplifying regulatory compliance for Indian and global manufacturers. We provide end-to-end consulting and certification services covering BIS, EPR, WPC, TEC, CE, and other domestic & international standards . Though we are a startup, we are driven by strong leadership, deep industry expertise, and long-term vision . We promise our team members not just a job — but a rewarding career with growth, learning, and purpose . If you're looking to grow with a company that values your ideas, effort, and ambition — we welcome you to join our journey. Job Summary: We are hiring a Business Development Consultant to help scale our services in the Indian and global markets. You will be responsible for identifying new business opportunities, building client relationships, and driving revenue through high-quality consulting and strategic support. Key Responsibilities: Lead Generation & Client Outreach Identify potential clients from electronics, electrical, machinery, furniture, and home appliance industries Build a database and develop connections through digital platforms, exhibitions, and networking Consultative Sales Explain BIS certification processes (CRS, ISI, FMCS, Scheme X), QCO requirements, EPR rules, and global compliance schemes Understand technical and regulatory needs of clients and offer tailored compliance solutions Proposal & Closing Draft proposals, pricing models, and business presentations Follow up to convert leads into long-term clients Client Relationship Management Manage client satisfaction from initial contact to certification completion Maintain long-term relationships and upsell additional services Market Research & Updates Stay informed of government updates (QCOs, standards, BIS circulars) Provide insights to leadership on emerging opportunities What We’re Looking For: Bachelor's or Master's degree in Business, Engineering, Law, or related field 2–6 years of business development experience, ideally in certification, compliance, or B2B services Knowledge of BIS, WPC, EPR, DPIIT, CE marking, ISO/IEC/IS standards is highly preferred Fluent communication and presentation skills Self-starter with a hunger to learn and grow in a startup ecosystem Location: Noida / Work-from-Home / Hybrid (Flexible for the right candidate) Compensation: Base Salary + High-Incentive Model (No cap on earnings) As a startup, we offer flexibility, freedom, learning, and real growth . Role & responsibilities Preferred candidate profile