Digital Marketing Executive

Role & responsibilities

Key Responsibilities

1. Paid Advertising & Campaign Management

• Google Ads

  : Manage Search, Display, Shopping, and Video campaigns; conduct keyword research, write ad copies, and optimize bids to maximize conversions.

• Meta Ads (Facebook & Instagram)

  : Plan and run campaigns for awareness, engagement, traffic, and leads. Utilize advanced audience targeting, lookalike audiences, and remarketing strategies.

• LinkedIn Ads

  : Manage Sponsored Content, InMail campaigns, and lead generation forms targeted at B2B professionals.

• Other Platforms

  : Explore YouTube, Twitter, Quora, and emerging ad platforms for new growth opportunities.

2. Social Media Marketing & Branding

• Create and execute both

  paid and organic

  strategies for Facebook, Instagram, LinkedIn, and other relevant channels.
• Work with creative/design team to develop

  engaging ad creatives, videos, carousels, and stories

  .
• Monitor trends, hashtags, and competitor activities to stay ahead.
  
• Manage community engagement through comments, messages, and feedback.
  

3. Lead Generation & Conversion Optimization

• Develop and manage

  landing pages, forms, and CTAs

  for lead capture.
• Set up conversion tracking using

  Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag

  .
• Optimize

  Cost per Lead (CPL)

  and

  Cost per Acquisition (CPA)

  .
• Collaborate with the sales team to ensure

  lead quality

  and nurture campaigns.

4. Analytics & Reporting

• Monitor and analyze campaign performance using

  Google Analytics, Google Data Studio, Ads Manager dashboards, and CRM reports

  .
• Provide weekly and monthly reports on traffic, conversions, CTR, ROI, and CPL.
  
• Recommend new strategies to scale campaigns.
  

5. SEO & SEM (Support Role)

• Assist in keyword strategy for organic + paid integration.
  
• Ensure landing pages are SEO-friendly to improve Quality Score in Google Ads.
  

6. Budgeting & ROI Management

• Plan monthly budgets for ads and track daily spends.
  
• Allocate budgets across platforms to maximize ROI.
  
• Conduct

  A/B testing

  on creatives, targeting, and bidding strategies.

Preferred candidate profile

• Hands-on experience with:
  

• Google Ads

  (Search, Display, Video, Shopping)

• Meta Ads Manager

  (Facebook + Instagram)

• LinkedIn Campaign Manager

• Google Analytics, Tag Manager, Search Console

• CRM / Lead tracking systems

• Strong understanding of

  performance metrics

  (CTR, CPC, CPL, CPA, ROAS).
• Knowledge of

  SEO basics

  and

  content marketing

  .
• Proficiency in

  MS Excel/Google Sheets

  for reporting.