Digital Marketing Executive

Job Title:

Location:

Job Type:

Experience Level:

Reports To:

Job Overview:

Digital Marketer

Key Responsibilities:

• Develop and execute

   digital marketing strategies across multiple channels including SEO, SEM, email, and paid advertising.
• Plan, create, and manage 

  Google Ads campaigns

   to maximize ROI and drive targeted traffic.
• Implement and optimize 

  on-page and off-page SEO

   strategies to improve organic search rankings.
• Plan, execute, and analyze performance of 

  email marketing campaigns

   (including newsletters, promotions, and nurture sequences).
• Manage and grow the company's presence on 

  social media platforms

   (Instagram, LinkedIn, Facebook, X/Twitter, etc.) to increase followers, engagement, and brand awareness.
• Analyze digital marketing performance metrics and generate regular reports to evaluate effectiveness and identify areas for improvement.
• Collaborate with the content, design, and development teams to produce engaging marketing materials and ensure consistent branding across channels.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 1-3 years of proven experience in a similar digital marketing role.
• Strong knowledge of 

  SEO

   and 

  SEM

   best practices.
• Proficient in tools like 

  Google Ads, Google Analytics, Search Console

  , and 

  email marketing platforms

   (e.g., Mailchimp, HubSpot).
• Demonstrated experience in managing and growing brand presence on social media.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong written and verbal communication skills.
• Creative mindset with an eye for detail and visual storytelling.

Preferred Skills (Nice to Have):

• Experience with A/B testing and conversion rate optimization.
• Knowledge of marketing automation tools.
• Basic graphic design or video editing skills.

Benefits:

• Opportunity to work in a fast-paced, innovative environment.
• Professional development and training support.