Seo Manager

A. Organic SEO Strategy & Execution

• Develop full-funnel organic SEO strategy aligned with business objectives.
  
• Plan monthly technical, on-page, and off-page SEO calendars.
  
• Perform in-depth keyword research (short-tail, long-tail, LSI & transactional keywords).
  
• Track ranking improvements and continuously optimize based on SERP behavior.
  

B. Technical SEO

• Conduct regular website audits (crawlability, indexing, architecture, Core Web Vitals).
  
• Fix technical errors: broken links, redirections, canonical issues, sitemap errors, schema markup, page speed optimization, mobile responsiveness.
  
• Coordinate with developers for website improvements.
  

C. On-Page Optimization

• Optimize meta titles, descriptions, headers, URLs, ALT tags, and internal linking structure.
  
• Create and implement content clusters and pillar pages.
  
• Reduce bounce rate and improve time-on-page with strategic enhancements.
  

D. Off-Page SEO

• Develop high-quality link-building strategy (white-hat only).
  
• Build backlinks through guest posts, blogs, PR articles, citations, outreach, and partnerships.
  
• Monitor backlink health and disavow toxic links.
  

E. Content Planning & Optimization

• Collaborate with content writers for SEO-friendly content creation.
  
• Build keyword-based blog calendar, landing pages, and FAQ structures.
  
• Optimize existing content for higher ranking and improved conversions.
  

F. Analytics & Reporting

• Daily, weekly, and monthly reporting of SEO performance.
  
• Use Google Analytics, Search Console, SEMrush, Ahrefs, ScreamingFrog, and other tools.
  
• Measure ROI, organic traffic, CTR, keyword movement, goals & conversions.
  

G. Competitor & Market Research

• Perform competitor SEO benchmarking.
  
• Track competitor keywords, backlinks, ranking patterns, and content strategy.
  
• Identify gaps and execute actions to outperform competitors.
  

3. Skills & Competencies

• Strong understanding of

  Google Algorithms

  ,

  E-E-A-T

  , and

  Search Intent

  .
• Expertise in

  Technical SEO

  ,

  Content SEO

  , and

  Off-Page SEO

  .
• Proficiency in tools:

  GA4, GSC, SEMrush, Ahrefs, Screaming Frog, Moz, Yoast, SurferSEO

  .
• Ability to work cross-functionally with designers, developers, and content teams.
  
• Strong analytical skills with data-driven decision-making.
  
• Excellent communication and documentation skills.

  Role & responsibilities

Preferred candidate profile