Job
Description
Role Summary: Tailorworks Company is seeking a highly skilled SEO & Digital PR Manager to drive our organic growth strategy across India and global markets. This role blends advanced SEO expertise with high-end digital PR, helping us secure top rankings for niche keywords in the luxury garment space. The ideal candidate is both data-driven and brand-sensitive, with a deep understanding of how to position premium fashion content online and earn visibility where it truly matters. Key Responsibilities: Develop and execute a comprehensive SEO strategy to rank for high-intent, luxury fashion keywords (India & internationally). Perform in-depth keyword research, competitive analysis, and SEO audits. Identify and target niche long-tail keywords relevant to bespoke, custom, and luxury tailoring. Collaborate with content writers to produce keyword-optimized, high-quality articles, landing pages, and collection pages. Work with the web and UI team to ensure SEO best practices are embedded in the site architecture and performance. Build and manage digital PR outreach to gain backlinks from high-authority fashion, lifestyle, and luxury publications. Monitor and improve domain authority, backlink profile, and search engine visibility. Keep the leadership team updated with clear SEO reports, insights, and actionable plans. Stay ahead of algorithm changes, technical SEO trends, and Google’s E-E-A-T (Experience, Expertise, Authority, Trust) framework. Ideal Candidate Profile: 3–6 years of experience in SEO, with a focus on high-end or luxury brands (fashion industry experience preferred). Proven track record of ranking competitive keywords on Google (India and global). Expertise in tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, and GA4. Strong understanding of content marketing, link building, and on-page SEO. Excellent communication and coordination skills to work across teams. Ability to simplify SEO insights for non-technical stakeholders. Bonus Points For: Experience securing digital PR placements in luxury/fashion publications. Global SEO experience, especially targeting audiences in the US, UK, UAE, or Europe. Understanding of Shopify or other CMS platforms used by premium brands. Why Join Tailorworks? Be part of a fast-growing luxury fashion brand reshaping the world of bespoke tailoring. At Tailorworks, your SEO work isn’t just about traffic—it’s about creating visibility for craft, elegance, and artistry. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹50,000.00 per month Benefits: Provident Fund Schedule: Day shift Fixed shift Work Location: In person
