SEO Executive

Trypdeals Trip Planners is seeking a dedicated SEO Specialist to join our in-house digital marketing team. The ideal candidate will be responsible for improving website visibility, managing complete on-page and off-page SEO activities, and uploading and optimizing around 20 posts per day on our travel website. You will work closely with the content and design team to ensure all pages, blogs, and tour packages are optimized for organic growth, lead generation, and top rankings on search engines. Key Responsibilities 1. SEO Optimization Conduct in-depth keyword research and competitor analysis using SEMrush, Ahrefs, or Google Keyword Planner. Execute on-page optimization including meta titles, meta descriptions, URL structure, internal linking, and image alt tags. Perform technical SEO audits and coordinate with the developer to fix crawl, indexing, or speed issues. Implement schema markup, ensure mobile responsiveness, and improve Core Web Vitals. 2. Content Uploading & Optimization Upload and format 20 posts per month (tour packages, travel blogs, and destination guides). Optimize each post with the correct title, meta tags, keywords, and images. Add proper H1, H2, and H3 tags for SEO-friendly structure. Ensure interlinking between relevant pages for better crawl and engagement. 3. Off-Page SEO & Link Building Build high-quality backlinks through guest posting, travel directories, and niche submissions. Create and maintain social bookmarks, citations, and business listings. Maintain and update a Backlink Tracker Sheet (URL, DA, type, and status). Improve domain authority and organic reach through ethical link-building strategies. 4. Tracking & Reporting Use Google Analytics, Search Console, and SEMrush to monitor keyword rankings and site performance. Prepare weekly and monthly reports on SEO performance, backlink growth, and traffic metrics. Identify new keyword opportunities and suggest on-page improvements. Requirements Minimum 2–4 years of hands-on SEO experience (preferably in the travel or hospitality niche). Strong command over on-page, off-page, and technical SEO. Knowledge of WordPress CMS for uploading and editing content. Proficiency in tools such as SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Search Console. Excellent understanding of keyword intent, link-building ethics, and Google ranking algorithms. Basic knowledge of HTML tags and schema markup. Strong attention to detail, analytical mindset, and reporting skills. Performance Metrics Minimum 20 SEO-optimized posts uploaded per day. Growth in organic traffic and keyword rankings. Increased domain authority and backlink quality. Improved site health and SEO audit score.

Job Type: Full-time

Pay: ₹12,000.00 - ₹16,000.00 per month

Work Location: In person