SEO Executive

We are looking for a results-driven SEO Specialist with experience in B2B digital marketing. The role requires developing and implementing SEO strategies to generate high-quality leads, increase organic visibility, and strengthen our brand’s presence in search engines. The ideal candidate will have expertise in optimizing for long sales cycles, niche industries, and business decision-makers.

Key Responsibilities:

• Develop and execute B2B-focused SEO strategies to improve search rankings and lead generation.
• Conduct in-depth keyword research focused on industry-specific terms and buyer intent.
• Optimize landing pages, product/service pages, and content for B2B audiences.
• Collaborate with the content marketing team to create SEO-friendly blogs, whitepapers, and case studies.
• Build and manage high-quality backlinks from industry-relevant sources, directories, and publications.
• Perform regular SEO audits to identify technical issues and recommend fixes.
• Track, measure, and report SEO performance metrics (organic traffic, keyword rankings, lead conversions).
• Stay updated with search engine algorithm changes, especially for B2B digital marketing trends.
• Research and analyze competitor SEO strategies in the B2B sector.
• Collaborate with sales and marketing teams to align SEO efforts with lead generation and ABM (Account-Based Marketing) campaigns.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Digital Marketing,
• Proven experience (0-2 years) in SEO with a focus on

  B2B marketing

  .
• Strong knowledge of SEO tools (SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, etc.).
• Experience in optimizing content for long-tail, industry-specific keywords.
• Familiarity with B2B digital marketing funnels, lead nurturing, and CRM tools (HubSpot, Salesforce, etc.) is a plus.
• Knowledge of technical SEO (site architecture, crawling, indexing, page speed, schema markup).
• Excellent communication and collaboration skills to work with sales, content, and design teams.

Key Competencies:

• Strong analytical mindset with ability to translate data into actionable insights.
• Understanding of B2B buyer behaviour and decision-making process.
• Ability to balance lead generation goals with long-term organic growth.
• Creative problem-solving and adaptability to changing search trends.