SEO Executive & Content Writer

About Us:

We are a fast-growing Healthcare Technology SaaS company providing end-to-end digital healthcare solutions to hospitals, pharmacies, laboratories, and patients. Our mission is to digitise and transform healthcare operations through innovative cloud-based solutions.

To amplify our online visibility and engage our target audience, we are looking for a talented SEO Executive who is also passionate about writing high-quality, healthcare-relevant content.

Role Overview:

As an SEO Executive & Content Writer, you will be responsible for driving organic traffic to our website through effective SEO strategies, while also producing compelling content that educates, informs, and converts healthcare professionals and institutions.

Key Responsibilities:

SEO Responsibilities:

• Develop and implement effective on-page and off-page SEO strategies to improve search rankings and organic traffic.
• Conduct in-depth keyword research and competitor analysis.
• Optimize website pages, blog content, and landing pages with targeted keywords, meta tags, and internal linking.
• Perform technical SEO audits and collaborate with developers to resolve issues (e.g., crawl errors, page speed, indexing).
• Manage and monitor backlinks, directory submissions, and SEO tools (Google Search Console, Ahrefs, SEMrush, etc.).
• Analyse SEO performance using tools like Google Analytics and provide actionable insights.

Content Writing Responsibilities:

• Research and write SEO-friendly blog posts, website content, product descriptions, landing pages, FAQs, and press releases focused on healthcare SaaS, EMR, digital clinics, and hospital management.
• Ensure content quality, grammar, structure, tone, and alignment with our brand voice.
• Write for multiple personas, including doctors, hospital admins, pharmacists, lab techs, and patients.
• Optimise existing content based on SEO performance and keyword trends.
• Collaborate with the marketing and product teams for content calendar planning and execution.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, English, Life Sciences, or related fields.
• 1–2 years of proven experience in SEO and content writing, preferably in a tech or healthcare domain.
• Strong understanding of Google algorithms, keyword research, and on-page SEO.
• Familiarity with SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Ability to translate complex technical or medical topics into engaging and understandable content.
• Knowledge of CMS (e.g., WordPress) and basic HTML is a plus.
• Creative thinker and self-motivated with a results-driven mindset.

What We Offer:

• Competitive salary.
• Work on meaningful projects that impact the healthcare ecosystem.
• Learning & development support for career growth.
• Supportive, collaborative, and growth-oriented work culture.