SEO Content & Design Team Lead position

Content & Design Team Lead

Responsibilities:

1.Team Leadership & Strategy

·  Lead a cross-functional team of content writers and digital designers; manage task assignments, workflows, and reviews.

·  Define and execute content and creative strategy across platforms (website, blogs, email, e-commerce, social media, and advertising).

·  Develop and maintain editorial and creative calendars to ensure timely delivery and brand consistency.

2.

·  Guide writers in creating high-quality, SEO-friendly content tailored to target audiences across digital platforms.

· Review and edit all written content for tone, accuracy, consistency, and brand voice.

· Write or edit high-impact content when needed, including campaign copy, product descriptions, promotional posts, and whitepapers.

3.

· Oversee the digital design team in creating visually appealing graphics, social media creatives, banners, and marketing collaterals.

· Ensure creative output aligns with brand identity, regulatory guidelines, and digital performance goals.

· Provide art direction and creative input during campaign development and brand initiatives.

4.

· Work closely with the marketing, product, eCommerce, SEO, and compliance teams to ensure strategic alignment.

· Collaborate on integrated campaigns across B2B and B2C verticals, especially in healthcare and pharma domains.

5.

· Use analytics tools to track content and creative performance, providing data-driven insights for optimization.

· Conduct regular quality reviews and creative brainstorms to keep the team innovative and agile.

Required Skills

•  6–9 years of experience in content creation and digital marketing, with at least 2 years leading content or creative teams.
•  Bachelor's or Master's degree in Marketing, Mass Communication, Literature, Design, or related fields.
•  Strong knowledge of SEO, copywriting best practices, and editorial workflows.
•  Experience with design software (Adobe Suite, Canva, Figma) and content platforms (WordPress, Google Docs).
•   Excellent communication, leadership, and project management skills.
•   Deep understanding of brand messaging, creative storytelling, and visual consistency.
•   Ability to multitask across projects and meet tight deadlines without compromising on quality.

Preferred Skills

·        Experience in the healthcare, pharma, or wellness industry (B2B and B2C).

·        Prior experience in managing eCommerce content and creative workflows.

·        Knowledge of video scripting and digital storytelling.

·        Certification in Digital Marketing, Content Strategy, or UX/UI Design.