SEO and Content Specialist

Responsibilities:

● Develop and execute comprehensive SEO strategies that drive organic traffic and improve search engine rankings for our website and our clients' websites

● Be hands on with content writing as and when required.

● Conduct in-depth keyword research to identify target keywords and phrases

● Optimize website content, including web pages, blog posts, and other digital assets, for search engines and users

● Perform technical SEO audits to identify and resolve issues that may negatively impact search engine rankings

● Basic knowledge on AI SEO and GEO to help grow impression share

● Develop and execute link building strategies to improve website authority and rankings

● Monitor and analyze website and keyword performance using tools such as Google Analytics and SEMrush

● Create and present reports to clients, highlighting key performance metrics and KPIs

● Continuously monitor industry trends, best practices, and emerging technologies to identify opportunities for innovation and growth

● Collaborate with the content marketing team to develop and execute content strategies that support SEO and GEO objectives

● Manage client relationships and ensure their satisfaction with our SEO services

● Have a good writing proficiency and be able to draft content in limited time

Qualifications:

● Bachelor's degree in marketing, communications, or a related field

● 1+ years of experience in SEO, preferably in a marketing agency setting

● Proven track record of driving organic traffic and improving search engine rankings

● Deep understanding of search engine algorithms and best practices, including on-page optimization, technical SEO, and link building

● Experience using SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz

● Basic experience using ChatGPT, Perplexity and Notebook LLM for best results

● Excellent communication and problem-solving skills

● Highly organized with strong project management skills

● Ability to work independently and in a team environment

● Proficient in Microsoft Office and SEO tools and have good writing capabilities