Senior Web Analyst

About the Role:

As our Senior Web Analyst, you’ll act as the bridge between client goals and analytics execution. Lead the design and implementation of smart web & mobile analytics that uncover insights, optimize customer journeys, and boost business outcomes like conversion rate and CLTV.

What You’ll Do:

• Lead discovery workshops & translate business needs into analytics strategy
• Design & manage scalable data layers for web & mobile applications
• Own GA4 & GTM implementation, including advanced e-commerce tracking
• Integrate mobile analytics (Firebase) for cross-channel insights
• Collaborate closely with marketing & engineering teams for clean, actionable data
• Create dashboards linking analytics directly to revenue & ROI
• Drive efficiency through AI-powered tools and automat Train and mentor junior analysts to elevate team capability

Who You Are:

• 3+ years in digital/web analytics with a strong client-facing presence.
• Expert in GA4, GTM, mobile analytics (Firebase)
• Skilled at data layer documentation and marketing tech integration
• Experience with retail/e-commerce or B2B SaaS KPIs (Conversion Rate, AOV, LTV, CAC)
• Results-oriented and comfortable leveraging AI tools for productivity
• Bonus if you have SQL skills, server-side GTM experience, or familiarity with CDPs like Segment.

This job role is in Noida and is a Work from Office role.

Salary - Upto 30% hike on last CTC. Maximum budget is 10 LPA.