Senior Web Analyst

Senior Web Analyst - Digital Pharmacy

Company:

Job Overview

We are seeking a skilled Senior Digital/Web Analyst with demonstrated knowledge of digital marketing and web analytics to uncover actionable insights on our web and native programs. The ideal candidate will have experience in e-commerce analytics, preferably in the digital health/pharmacy domain, and will be responsible for driving data-driven decisions to enhance customer experience and optimize conversion funnels.

Education & Background

• Bachelor's degree in Marketing, Data Science, Statistics, Computer Science, or a related field
• 3-6 years of experience as a Web Analyst, Digital Analyst, or similar role, preferably in an e-commerce or digital health/pharmacy environment
• Experience analyzing user behavior in e-commerce platforms, (great if have for pharma, wellness, or healthtech domains)
• Familiarity with online pharmacy customer journeys
• (Preferred) Google Analytics certification (GAIQ or GA4) or Adobe Analytics certification

Technical Skills

• Advanced proficiency in web analytics tools such as Google Analytics (GA4), Adobe Analytics, or Mixpanel. 2+ years of hands-on experience in

  GTM

  ,

  GA4

  , and

  Firebase

• Ability to set up and validate tracking for key e-commerce events (product views, add-to-cart, checkout funnel, prescription uploads, consultations, conversions)
• Experience with

  pixel implementation

  (Facebook, Google Ads, LinkedIn, etc.)
• Strong understanding of tag management systems - Google Tag Manager (GTM)
• Design, document, and implement

  event tracking plans

  for websites, mobile apps (Firebase), and other digital properties
• Set up and validate

  pixels and conversion tracking

  (Meta, Google Ads, LinkedIn, etc.)
• Implement and troubleshoot

  MoEngage SDK

  and custom event setup for user engagement campaigns
• Build and maintain a structured

  data layer

  with collaboration from frontend/backend developers. Solid grasp of

  event schema design

  ,

  UTM structures

  , and attribution modeling
• Strong QA skills using

  Tag Assistant

  ,

  Preview Mode

  ,

  DebugView

  , and browser dev tools. Perform regular

  QA and debugging

  of tracking implementations to ensure data integrity
• (Preferred) Experience with A/B testing tools (Optimizely, Google Optimize, VWO)
• Proficiency in heatmap/session recording tools like Smartlook, Hotjar, Microsoft Clarity
• (Preferred) Intermediate SQL skills for data extraction and manipulation
• Understanding of statistical concepts, KPIs, and e-commerce metrics like conversion rate, bounce rate, AOV, CAC, LTV, etc.
• Basic knowledge of HTML, JavaScript, DOM and web development concepts
• Familiarity with Shopify, Magento, or custom e-commerce platforms
• Understanding of API integrations and data flows

Key Responsibilities

Analytics Implementation & Management

• Collaborate with engineering teams on instrumentation planning and event taxonomies to ensure accurate tracking implementation
• Manage and implement website tracking using Google Tag Manager
• Set up and maintain conversion tracking for all critical business events
• Ensure data quality and consistency across all analytics platforms
• Conduct deep-dive analyses into user behavior, funnel performance, and conversion optimization opportunities
• Identify drop-off points in customer journeys and propose UX/flow improvements
• Work to enhance customer experience across various touchpoints and capture micro-conversions

Collaboration & Communication

• Coordinate with internal resources and third-party vendors for analytics implementations
• Work closely with cross-functional teams including product, design, development, engineering, and business stakeholders
• Present findings and recommendations to senior management
• Train team members on analytics tools and best practices

Key Performance Indicators

• Improvement in website conversion rates
• Enhanced data accuracy and reporting reliability
• Successful implementation of optimization experiments
• Stakeholder satisfaction with insights and recommendations

What We Offer

• Opportunity to work in the rapidly growing digital pharmacy sector
• Collaborative work environment with cross-functional and cross geographical teams
• Access to cutting-edge analytics tools and technologies
• Professional development opportunities in digital health analytics
• Competitive compensation