Posted:None|
Platform:
Work from Office
Full Time
We are looking for passionate and talented professionals, who share our vision for data-driven marketing products to join us and take a leading role in shaping the growth of our team.
Job SummaryWe are seeking a results-oriented Marketing Analytics Lead with 68 years of experience in data analytics, statistical modelling, and marketing insights. The ideal candidate is confident in owning complex analyses of A/B testing and portfolio optimization and can comfortably engage with senior stakeholders. Experience in financial services, banking, or payments is strongly preferred. Exposure to GenAI in marketing analytics will be an added advantage.Key ResponsibilitiesLead design and execution of A/B tests, campaign analytics, and test-control methodologies.Perform deep-dive analysis on customer journeys, marketing funnels, and portfolio performance.Develop predictive models to inform segmentation, personalization, and targeting strategies.Provide thought leadership in marketing measurement and performance optimization.Translate insights into business impact through crisp storytelling and stakeholder engagement.Mentor junior analysts and contribute to best practices in analytics delivery.Partner with marketing, finance, and data engineering to ensure robust data solutions.Basic qualificationsUndergraduate degree with 6-8 years of analytical experience in consulting, analytics, or data science with a strong focus on marketing analytics.Deep knowledge of business KPIs, financials and organizational leadershipProficiency in tools such as SQL, Python, R, or SAS.Strong foundation in A/B testing, test-control analysis, and statistical modelling.Experience generating new knowledge or creating innovative solutions for a firmProven ability to communicate insights effectively with clarity and executive presence.Experience with data visualization platforms (e.g., Tableau, Power BI).Analytical, interpretive, and problem-solving skills, including the proven ability to analyze large amounts of data and synthesize key findings and recommendationsLogical, structured thinking and affinity for statistical and numerical analysisAdvanced Word, Excel, and PowerPoint skillsAbility to manage multiple tasks and clients in a fast-paced, deadline-driven environmentEligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
Preferred Qualifications
Background in banking, payments, or financial institutions.Experience working on digital marketing, lifecycle campaigns, or customer analytics.Exposure to or hands-on use of GenAI tools for marketing insight generation or automation.Masters degree in Data Science, Statistics, Econometrics, Marketing, or related field is a plus.
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