Senior SEO Specialist

PreludeSys

0 years

0 Lacs

Chennai Tamil Nadu India

Posted:3 days ago| Platform:

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Skills Required

seo content ai design strategy strategies analytics testing optimization audits sitemap architecture analysis tracking indexing reporting mapping wordpress cms

Work Mode

On-site

Job Type

Full Time

Job Description

As an Senior SEO Specialist, you will:

Demonstrate curiosity and a deep understanding of emerging GEO trends.
Optimize website content, meta tags, and landing pages in line with both SEO and GEO best practices to enhance discoverability in generative AI search engines.
Design and implement a sustainable link-building strategy to strengthen the website’s domain authority.
Continuously study and interpret changes in Google’s search algorithms.
Anticipate and adapt strategies to align with upcoming algorithm updates.
Use tools like Google Analytics, Google Search Console, Google Trends, and Google Tag Manager to track site performance.
Conduct A/B and multivariate testing to improve user experience and conversion rates.

Skills Required

Strong command of both on-page and off-page SEO strategies, including schema markup, meta optimization, site speed improvements, and content structuring.
Proven experience optimizing website content for AI tools like ChatGPT, Gemini, and Perplexity to enhance visibility across generative search platforms.
Ability to perform detailed SEO audits to identify and fix crawl issues, broken links, sitemap and robots.txt errors, and site architecture problems.
Proficient in using these tools for traffic analysis, goal tracking, indexing issues, and reporting KPIs.
Experience in optimizing B2B websites with a focus on lead generation, content mapping, and funnel-based navigation.
Hands-on experience with tools like SEMRush, Ahrefs, Screaming Frog, Xenu Link Sleuth, WordPress CMS...

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