Senior Seo Executive

Role & responsibilities

Key Responsibilities

• SEO Strategy & Execution:

  Implement on-page and off-page SEO strategies aligned with overall marketing goals to boost organic search performance.

• Keyword Research & Optimization:

  Conduct keyword research to identify growth opportunities and optimize content for improved rankings and visibility.

• Content Optimization:

  Work closely with the content and design teams to ensure all web content, blogs, and landing pages are SEO-friendly and aligned with target keywords.

• Website Audit & Technical SEO:

  Perform periodic SEO audits to detect and resolve technical issues such as crawl errors, broken links, site speed, and mobile usability.

• Performance Tracking & Reporting:

  Monitor keyword rankings, organic traffic, and user behavior using tools like Google Analytics, Google Search Console, Ahrefs, or SEMrush, and prepare regular performance reports.

• Competitor & Market Analysis:

  Research competitor websites to identify content gaps, backlink opportunities, and SEO trends.

• Link-Building & Outreach:

  Assist in developing and executing link-building campaigns to improve domain authority and brand visibility.

• Continuous Improvement:

  Stay updated on search engine algorithm changes and emerging SEO tools and techniques to maintain strong organic performance.

Qualifications

• Bachelors degree in Marketing, Computer Science, IT, E&TC or a related field.

• 2–3 years of hands-on experience

  in SEO or digital marketing.
• Strong understanding of

  on-page, off-page, and technical SEO

  best practices.
• Experience using

  SEO tools

  such as Google Analytics, Search Console, Ahrefs, SEMrush, or Screaming Frog.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent written and verbal communication abilities.
• Knowledge of

  content marketing and link-building strategies

  is an advantage.

Key Skills

• Keyword research and SEO strategy execution
  • On-page and off-page optimization • Technical SEO and website audit • Data interpretation and performance analysis • Proficiency with SEO tools and analytics platforms • Competitor and market research