CANDIDATE PROFILE
Education and Experience
High school diploma or GED; 2 years experience in the sales and marketing, guest services, front desk, or related professional area.
OR
2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required.
CORE WORK ACTIVITIES
Understanding Market Opportunities Driving Revenue
Targets group/catering accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.
Partners with group/catering counterpart to effectively manage the business opportunity.
Responds to incoming group/catering opportunities for the property that are outside parameters of the .
Handles all opportunities if property does not participate in an EBC.
Identifies, qualifies and solicits new group/catering business to achieve personal and each property s revenue goals.
Focuses efforts on group/catering accounts with significant potential sales revenue.
Develops effective group/catering sales plans and actions.
Designs, develops and sells creative catered events.
Maximizes revenue by upselling packages and creative food and beverage.
Understands the overall market - competitors strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
Closes the best opportunities for each property based on market conditions and individual property needs.
Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
Providing Exceptional Customer Service
Handles complex business with significant revenue potential as well as significant customer expectations.
Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
Building Successful Relationships
Works collaboratively with off-property sales channels (e.g., , Market Sales, Strategic Accounts) to ensure sales efforts are coordinated, complementary and not duplicative.
Manages and develops relationships with key internal and external stakeholders.
Uses sales resources and administrative/support staff.
Additional Responsibilities
Utilizes intranet for resources and information.
Conducts site inspections.
Creates contracts as required.
Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
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