Senior Public Relation Executive

Key Responsibilities:

1. Media Relations:

1. Support in maintaining media lists and tracking journalist interactions.

2. Coordinate with PR agency for story placements, follow-ups, and queries.

3. Assist in pitching stories and tracking coverage across platforms.

4. Reviews daily news reports and maintain PR dashboards with help of tracking tools

2. Content Development:

1. Content analysis of press releases, media kits, speeches, Q&A briefs, and other PR materials.

3. Event Management & Industry engagement:

1. Support the planning and execution of press conferences, media briefings, product launches, and corporate events.

2. Coordinate logistics and media presence at events.

4. Stakeholder Engagement:

1. Liaise with internal teams (e.g., marketing, CSR, social media) to align PR efforts with overall business objectives.

2. Support leadership with speaking opportunities, awards, and thought leadership initiatives.

5. Reporting & Analysis:

1. Track and analyse PR campaign performance using media monitoring tools.

2. Prepare monthly and quarterly PR reports with insights and recommendations.