Senior Product Marketing Manager- (B2B SaaS)

About Contify

Contify is a technology company that offers an AI-enabled Market and Competitive Intelligence (MCI) platform to help professionals make informed decisions. Contify helps organizations such as Ericsson, EY, Wipro, Deloitte, L&T, BCG, MetLife, etc., track information on their competitors, customers, industries, and topics of interest. Contify delivers unique strategic updates by continuously monitoring over 1 Mn+ sources in real-time. 

Contify is rapidly growing, with more than 275 people across two offices in India. Contify is the winner of Frost and Sullivan’s Product Innovation Award for Market and Competitive Intelligence Platforms. 

About the Role

Senior Product Marketing Manager

not an execution heavy demand gen role

Key Responsibilities

Positioning & Narrative Development

• Define and evolve Contify’s differentiated market positioning for M&CI
• Craft persona-specific messaging frameworks and battlecards (Strategy, CI, PMM, Risk)
• Translate win/loss insights and competitor shifts into updated messaging
  

Persona & Use Case Mapping

• Build deep, validated persona profiles across industries (IT/ITES, BFSI, Healthcare, Manufacturing)
• Partner with Solutions and CS to extract signal-rich customer insights
• Prioritize and align use cases with buying stages and segment needs

Enablement (Sales + Demand Gen)

• Create value-based talk tracks and objection maps for SDR/AE teams
• Write messaging briefs for campaign owners, LPs, and trial flows
• Provide strategic input to content team (not execute)
  

GTM Intelligence

• Lead persona retrospectives and message testing sessions
• Review funnel reports with Marketing Ops to spot message friction
• Influence roadmap positioning with Product & Solutions leadership
  

Team Collaboration

• Mentor junior PMMs on messaging best practices and brief writing
• Be a voice of GTM alignment across Product, Marketing, and Sales
  

You're a Fit If You...

• Have 6–8+ years of

  true product marketing experience

  (not growth ops)
• Have built persona stories, messaging architectures, and sales enablement
• Are confident translating customer insight into compelling narratives
• Understand how to work with content, demand gen, and SDRs without doing their jobs
• Have worked on win/loss or CI-led go-to-market programs before

How to Apply

Send your updated resume to hr.ops@contify.com 

Note

Contify is a people-oriented company. Emotional intelligence, therefore, is a must. You enjoy working in a team environment, supporting your teammates in pursuing our common goals, and working with your colleagues to drive customer value. You strive to improve not only yourself but also those around you.