Senior Product Manager - Growth

We are seeking a Senior Product Manager to lead our Growth vertical at Cult.fit. This team is charged with building the growth machinery that can help get more people into fitness driving the fitness revolution in India. Your role will involve deeply understanding user needs and wants, identifying their inhibitions to taking up fitness and solving them using hybrid solutions across digital (app, website, chatbots, calls) and physical channels (at center experiences). You will work closely with the business teams to own and drive up revenue.

Key Responsibilities:

• Develop and execute a strategic roadmap for the growth machinery across our digital and physical platforms.
• Conduct in-depth market research and user analysis to identify customer needs, preferences, and trends, thereby informing product development and innovation.
• Define and refine user personas for fitness, leveraging insights to optimize customer journeys and enhance user engagement.
• Collaborate closely with cross-functional teams, including design, analytics, engineering, business, and operations, to create and implement omnichannel experiences to get users into fitness.
• Establish performance metrics for product initiatives and track progress to ensure alignment with business objectives and subscriber growth targets.
• Innovate and iterate on product features and services to improve key conversion funnels.

Qualifications:

• A minimum of 5 years of professional experience, with at least 3 years in product management, specifically within consumer-facing applications.
• A bachelor’s or master’s degree from a highly regarded institution (Tier 1 preferred).
• Strong quantitative skills with a proven track record of leveraging data to drive decision-making and product development.
• Demonstrated ability to define and articulate a product roadmap, including decision-making around UI/UX for all user interactions.
• Proactive and action-oriented mindset, thriving in environments that require high ownership and adaptability.
• Experience or interest in the fitness industry is a plus, particularly if you are familiar with the gym culture and market dynamics.