Senior Product Manager-Credit Cards

Job Requirements

Role/ Job Title:

Function/ Department:

Job Purpose

Roles & Responsibilities

• Manage and track items involved in the Credit card P&L.
• The position will be responsible for owning marketing, campaigns, content and product launch GTM for products across the segment.
• Ownership of Campaign metrics, smooth functioning of customer lifecycle including customer service.
• Designing go-to market strategies, enabling the appropriate marketing communication across acquisition, tactical & topical campaigns.
• Work closely with Analytics team for creating the right personas basis lifestyle, behavior, propensity etc for customized and differentiated acquisition messaging for optimal conversion.
• Tracking and optimizing the segment early activation & usage for better profitability.
• Work closely with marketing & campaign team to keep creating novel portfolio & customer engagement campaigns, represent segment & own all customer complaints & escalations.
• Managing portfolio metrics for the Millennial Segment.
• Work with and own marketing and campaign GTM for all new product launches.
• Build strong relations with internal & external stakeholders, partners and customers.
• Align closely with Customer Service to build and maintain a strong customer experience.
• Evaluate & drive promotional plans to ensure that they are consistent with product line and segment’s strategic objective.
  

Education Qualification

Experience: