Senior Product Executive (Optometry)

As a Senior Product Executive at our company, you will play a crucial role in various aspects of product management and marketing. Your responsibilities include providing technical assistance and handling complaints with expertise. You will serve as a knowledge repository, supporting content development, new product training, and offering technical guidance to the sales team and customers when needed. Tracking key performance indicators will be a significant part of your role. This involves monitoring metrics such as sales numbers, customer adoption rates, and user engagement to evaluate the success of the product. You will be responsible for developing product go-to-market strategies, creating launch plans, overseeing product marketing activities, and managing product positioning effectively. Analyzing the competitor landscape is essential to ensure that our product stands out and offers a unique value proposition. Market research will be a key aspect of your role, helping you understand customer needs, preferences, and market trends to make informed decisions regarding product development. Utilizing data insights to drive decision-making for product roadmap updates, feature enhancements, and future product development strategies is also part of your responsibilities. Collaborating with the marketing team, you will develop and execute effective marketing campaigns to generate awareness and interest in the product. Managing a product roadmap will involve creating a comprehensive plan that outlines key features, functionalities, and release timelines. In terms of internal interactions, you will work closely with the sales team to deploy market and product strategies, assist in achieving targets, and provide technical support as needed. You will also engage with the production or division teams to provide rolling forecasts, address stock issues, and stay informed about new product developments and product information. Externally, you will interact with dealers to understand market realities and competitor landscapes, gathering valuable market information. Engaging with customers, especially Key Opinion Leaders (KOLs), to communicate product features, involve them in marketing activities, and address any product-related complaints will be part of your external interactions. To be successful in this role, you should have 2 to 5 years of experience in the Ophthalmology Surgical or Optometry field. This position will require travel and fieldwork across India. The ideal candidate will be a qualified optometrist with a strong background in product management and marketing. If you meet the requirements and are excited about this opportunity, please share your resume with us at recruitment@aurolab.com. Join us in shaping the future of our products and making a positive impact in the healthcare industry.,