Senior Performance Marketer – Coaches & EdTech (Webinars/VSLs Expert)

Company Description

PIXXCEL

We’re a growth partner for our clients and we work with one of the finest people of the country.

Role Description

As the Senior Performance Marketer, you’ll own the complete ad strategy and execution across Meta and Google platforms for our internal funnel launches.

This role demands end-to-end accountability and ownership:

• You’re not just “running ads”—you’re responsible for

  outcomes, ROI, and strategic execution

  .
• You’ll collaborate with other team members to execute

  complete funnel-based marketing campaigns

  .
• You are expected to proactively identify problems, solve bottlenecks, test angles, and

  drive performance with minimal supervision.

You must think like a growth marketer, not a task-taker. You’ll be working with large budgets (₹20L–₹50L/month), and expected to deliver clear ROI with weekly performance reviews.

Responsibilities

• Build and scale paid campaigns across

  Meta + Google Ads (Search, YouTube, Display)

• Strategize full-funnel workflows:

  lead magnets → webinars/VSLs → sales → retargeting

• Create, test, and optimize ad copies, creatives, and landing page hooks
• Manage and monitor

  custom audiences, lookalikes, and retargeting

• Ensure flawless tracking using

  GA4, GTM, and UTM parameters

• Run aggressive A/B tests on creatives, audiences, and offers
• Analyze funnel metrics daily and report performance proactively
• Work closely with our automation, funnel, and creative team to

  execute campaigns end-to-end

Requirements

• 3+ years of performance marketing experience (in coaching/EdTech preferred)
• Proven success scaling Webinar & VSL funnels
• Deep understanding of Meta Ads Manager and Google Ads
• Comfortable with FlexiFunnels, ClickFunnels, etc.
• Skilled with ActiveCampaign, WhatsApp API tools like Aisensy, Interakt
• Strong in ROI-focused thinking, copywriting, and data interpretation
• Obsession with metrics like CPL, CAC, ROAS, LTV, funnel conversion rates