Senior Media Buyer: Meta Ads

Lead Generation and Pay Per Call

Key Responsibilities:

• Pay Per Call

• complete campaign lifecycle

• RedTrack, Everflow, Ringba, Hyros

• A/B testing

• Call Quality, CVR, CPL, CPA, ROAS, CTR

• funnels, IVR flows, landers

• Ensure all campaigns comply with platform policies, vertical regulations, and Pay Per Call standards.
  

• industry trends, compliance norms, tools, and ad-tech innovations.

• 7+ years of proven experience in Lead Generation & Pay Per Call (PPC) campaign management.
  

• Deep understanding of key performance metrics: CPL, CPA, ROAS, CTR, CVR, Call Conversion, and profitability frameworks.
  

• Advanced hands-on experience with:
  

• Google Ads (Search, Display, YouTube)
  

• Meta Ads
  

• Native platforms (Taboola, Outbrain, RevContent, etc.)
  

• Call-tracking & attribution tools: RedTrack, Everflow, Ringba, Hyros, CallRail, etc.
  

• Strong experience with attribution modelling, call routing, IVR logic, and analytics platforms.
  

• Sharp analytical skills with the ability to read data, derive insights, and execute rapid optimizations.
  

• Ability to manage high budgets with accountability, ownership, and strategic thinking.
  

• High-energy, solutions-oriented mindset — a builder who gets things done, not just someone who manages tasks.
  

• g Affiliate Network.

• the Founder

• Pay Per Call and Lead Generation markets

• High autonomy and ownership — ideal for someone who loves to execute, solve, optimize, and scale.
  

• Be part of a culture rooted in integrity, results, and continuous learning.
  

• 5-day work week

• performance incentives.

• tenure-recognition awards.

• performance-based appraisals