Senior Media Buyer

As a key member of our team, you will be responsible for planning, executing, and managing paid marketing campaigns across various digital platforms. Your primary focus will be on ensuring that these campaigns are in line with our business objectives and growth Key Performance Indicators (KPIs). Additionally, you will conduct thorough competitor research, analyze market trends, and study consumer behavior to identify opportunities for growth in the direct-to-consumer (D2C) market. Developing detailed customer personas and implementing data-driven targeting strategies to effectively reach specific audience segments will be a crucial part of your role. You will also be tasked with allocating and optimizing budgets across different stages of the marketing funnel to maximize Return on Investment (ROI). Scaling successful campaigns while continuously optimizing their performance metrics, such as Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and Customer Acquisition Cost (CAC), will be essential. Moreover, you will work on devising strategies to drive new customer acquisition, enhance Average Order Value (AOV) and Customer Lifetime Value (LTV), and foster sustainable business growth. In this role, you will create and manage performance dashboards that track various Key Performance Indicators (KPIs) including ROAS, Click-Through Rate (CTR), CPA, CAC, Marketing Efficiency Ratio (MER), and conversion rates. Additionally, you will collaborate closely with creative teams to test, analyze, and iterate on ad creatives to consistently improve campaign performance. About Company: We are a data-driven e-commerce advertising agency dedicated to helping our clients achieve their business objectives through revenue-generating e-commerce campaigns. Our team is committed to delivering maximum ROI to our clients by providing end-to-end services from strategy development to campaign execution and optimization.,