Senior Media Buyer

As a Performance Marketer at the company, your role revolves around leading and managing end-to-end campaigns on platforms like Google AdWords and Meta Ads. Your expertise in paid advertising, ideation, and client handling will be pivotal in crafting innovative strategies utilizing advanced techniques such as SKAG and audience targeting. Your research-driven approach and staying abreast of industry trends will be instrumental in enhancing campaign performance through creative strategies. Key Responsibilities: - Lead and manage end-to-end campaigns on platforms like Google AdWords and Meta Ads. - Develop creative and effective strategies leveraging advanced techniques like SKAG and audience targeting. - Collaborate with clients to comprehend their objectives and translate them into actionable ad campaigns. - Constantly research and brainstorm novel approaches to improve campaign performance and ROI. - Monitor campaign metrics and optimize based on data insights to enhance effectiveness. - Conduct A/B testing for ads and landing pages, ensuring data-driven creative solutions. - Stay updated on the latest trends, tools, and innovations to implement cutting-edge techniques. - Deliver campaign performance reports to clients and recommend future enhancements. - Supervise keyword research, competitive analysis, and audience segmentation. - Mentor junior team members, offering guidance on campaign management and industry best practices. Key Skills: - Excellent English proficiency in both written and verbal communication. - Proficiency in Google AdWords and Meta Ads. - Strong comprehension skills. - Ability to derive insights from data. - Proficiency in industry trend tracking. - Experience in campaign monitoring. - Effective client communication abilities. - Competency in campaign setup. - Proficiency in ideation and collaborating creatively. - Experience in performance reporting. - Strong presentation skills. Qualification Required: - Bachelor's degree in Marketing, Business, or a related field. - Google AdWords Certification (preferred). - Relevant courses or certifications in digital marketing (optional). As a Performance Marketer at the company, your role revolves around leading and managing end-to-end campaigns on platforms like Google AdWords and Meta Ads. Your expertise in paid advertising, ideation, and client handling will be pivotal in crafting innovative strategies utilizing advanced techniques such as SKAG and audience targeting. Your research-driven approach and staying abreast of industry trends will be instrumental in enhancing campaign performance through creative strategies. Key Responsibilities: - Lead and manage end-to-end campaigns on platforms like Google AdWords and Meta Ads. - Develop creative and effective strategies leveraging advanced techniques like SKAG and audience targeting. - Collaborate with clients to comprehend their objectives and translate them into actionable ad campaigns. - Constantly research and brainstorm novel approaches to improve campaign performance and ROI. - Monitor campaign metrics and optimize based on data insights to enhance effectiveness. - Conduct A/B testing for ads and landing pages, ensuring data-driven creative solutions. - Stay updated on the latest trends, tools, and innovations to implement cutting-edge techniques. - Deliver campaign performance reports to clients and recommend future enhancements. - Supervise keyword research, competitive analysis, and audience segmentation. - Mentor junior team members, offering guidance on campaign management and industry best practices. Key Skills: - Excellent English proficiency in both written and verbal communication. - Proficiency in Google AdWords and Meta Ads. - Strong comprehension skills. - Ability to derive insights from data. - Proficiency in industry trend tracking. - Experience in campaign monitoring. - Effective client communication abilities. - Competency in campaign setup. - Proficiency in ideation and collaborating creatively. - Experience in performance reporting. - Strong presentation skills. Qualification Required: - Bachelor's degree in Marketing, Business, or a related field. - Google AdWords Certification (preferred). - Relevant courses or certifications in digital marketing (optional).