Campaign Strategy & Execution : Plan, execute, and manage paid marketing campaigns across digital platforms, ensuring alignment with business goals and growth KPIs. D2C Market Analysis : Conduct competitor research, market trend analysis, and consumer behaviour studies to identify growth opportunities. Audience Research & Targeting : Develop detailed customer personas and use data-driven targeting strategies to reach the right audience segments. Funnel-wise Budget Distribution: Allocate and optimize budgets across the for maximum ROI. Campaign Scaling & Performance Optimization : Scale successful campaigns while maintaining or improving performance metrics such as ROAS, CPA, and CAC. Incremental Growth Planning: Build and implement strategies to drive new customer acquisition, improve AOV and LTV, and achieve sustainable business growth. Custom Performance Metrics Analysis: Create and manage performance dashboards with KPIs like ROAS, CTR, CPA, CAC, MER, and conversion rates to measure campaign success. Creative Performance Analysis: Collaborate with creative teams to test, analyze, and iterate on ad creatives for continuous performance improvement. Required Candidate profile 2 years of experience in performance marketing (Agency experience preferably in D2C/eCommerce) Minimum budget spends monthly 20 Lacs Proficiency in Meta Ads Manager, Google Ads, GA4
Selected Intern's Day-to-day Responsibilities Include Brainstorm and pitch creative ideas for Instagram Reels, stories, and posts. Shoot, edit, and produce short-form video content (primarily for Instagram Reels, YouTube Shorts, etc.). Design and create engaging graphics, captions, and social media posts. Schedule and post content regularly on Instagram, Facebook, and other platforms. Research and stay updated on the latest social media trends, viral content formats, and platform updates. Assist in maintaining a content calendar and ensure timely posting. Engage with the community through comments, DMs, and story interactions. Collaborate with the team to align content with brand voice and marketing goals. About Company: We are a data-driven e-commerce advertising agency. We help clients achieve their business goals with e-commerce campaigns that drive revenue growth. From strategy to execution and execution to optimization, our team strives to give maximum ROI to our clients.
Key Responsibilities Campaign Strategy & Execution: Plan, execute, and manage paid marketing campaigns across digital platforms, ensuring alignment with business goals and growth KPIs. D2C Market Analysis: Conduct competitor research, market trend analysis, and consumer behaviour studies to identify growth opportunities. Audience Research & Targeting: Develop detailed customer personas and use data-driven targeting strategies to reach the right audience segments. Funnel-wise Budget Distribution: Allocate and optimize budgets across the for maximum ROI. Campaign Scaling & Performance Optimization: Scale successful campaigns while maintaining or improving performance metrics such as ROAS, CPA, and CAC. Incremental Growth Planning: Build and implement strategies to drive new customer acquisition, improve AOV and LTV, and achieve sustainable business growth. Custom Performance Metrics Analysis: Create and manage performance dashboards with KPIs like ROAS, CTR, CPA, CAC, MER, and conversion rates to measure campaign success. Creative Performance Analysis: Collaborate with creative teams to test, analyze, and iterate on ad creatives for continuous performance improvement. About Company: We are a data-driven e-commerce advertising agency. We help clients achieve their business goals with e-commerce campaigns that drive revenue growth. From strategy to execution and execution to optimization, our team strives to give maximum ROI to our clients.
As a key member of our team, you will be responsible for planning, executing, and managing paid marketing campaigns across various digital platforms. Your primary focus will be on ensuring that these campaigns are in line with our business objectives and growth Key Performance Indicators (KPIs). Additionally, you will conduct thorough competitor research, analyze market trends, and study consumer behavior to identify opportunities for growth in the direct-to-consumer (D2C) market. Developing detailed customer personas and implementing data-driven targeting strategies to effectively reach specific audience segments will be a crucial part of your role. You will also be tasked with allocating and optimizing budgets across different stages of the marketing funnel to maximize Return on Investment (ROI). Scaling successful campaigns while continuously optimizing their performance metrics, such as Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and Customer Acquisition Cost (CAC), will be essential. Moreover, you will work on devising strategies to drive new customer acquisition, enhance Average Order Value (AOV) and Customer Lifetime Value (LTV), and foster sustainable business growth. In this role, you will create and manage performance dashboards that track various Key Performance Indicators (KPIs) including ROAS, Click-Through Rate (CTR), CPA, CAC, Marketing Efficiency Ratio (MER), and conversion rates. Additionally, you will collaborate closely with creative teams to test, analyze, and iterate on ad creatives to consistently improve campaign performance. About Company: We are a data-driven e-commerce advertising agency dedicated to helping our clients achieve their business objectives through revenue-generating e-commerce campaigns. Our team is committed to delivering maximum ROI to our clients by providing end-to-end services from strategy development to campaign execution and optimization.,
As a Campaign Marketing Specialist at our data-driven e-commerce advertising agency, you will be responsible for planning, executing, and managing paid marketing campaigns across various digital platforms. Your primary focus will be to ensure that these campaigns are in alignment with our business goals and growth Key Performance Indicators (KPIs). You will conduct in-depth D2C market analysis, including competitor research, market trend analysis, and consumer behavior studies to identify opportunities for growth. By developing detailed customer personas and utilizing data-driven targeting strategies, you will effectively reach the right audience segments. Allocating and optimizing budgets across different funnel stages for maximum Return on Investment (ROI) will be a key aspect of your role. Additionally, you will be tasked with scaling successful campaigns while maintaining or improving performance metrics such as Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Customer Acquisition Cost (CAC). Your responsibilities will also include building and implementing strategies to drive new customer acquisition, improve Average Order Value (AOV) and Customer Lifetime Value (LTV), and achieve sustainable business growth. You will create and manage performance dashboards with key performance indicators (KPIs) such as ROAS, Click-Through Rate (CTR), CPA, CAC, Marketing Efficiency Ratio (MER), and conversion rates to measure the success of campaigns. Collaborating closely with creative teams, you will test, analyze, and iterate on ad creatives to ensure continuous performance improvement. By focusing on incremental growth planning and custom performance metrics analysis, you will contribute to the overall success of our clients" e-commerce campaigns. Join us in our mission to help clients achieve their business objectives through revenue-driving e-commerce campaigns.,
As an SEO Specialist at our data-driven e-commerce advertising agency, you will be responsible for conducting keyword research and analysis to identify high-potential keywords for our products and services. Your role will involve implementing on-page SEO strategies, such as optimizing meta tags, headings, and content for targeted keywords. Monitoring and analyzing website performance using tools like Google Analytics and Search Console will be crucial to track progress and identify areas for improvement. Collaboration with the content team will be essential to create SEO-friendly content that aligns with the keyword strategy and drives organic traffic. Regular technical SEO audits will be part of your responsibilities to ensure website health, identify issues impacting search engine rankings, and implement necessary fixes. Staying up-to-date on industry trends and algorithm updates will be necessary to continuously optimize SEO strategies for maximum effectiveness. Your role will also involve working closely with the marketing team to develop integrated marketing campaigns that leverage SEO to drive conversions and revenue. As a key member of our team, you will contribute to achieving our clients" business goals through e-commerce campaigns that focus on revenue growth. From strategy development to execution and optimization, you will play a vital role in delivering maximum ROI to our clients. If you are passionate about SEO, data-driven strategies, and driving results through effective digital marketing campaigns, we invite you to join our team and make a meaningful impact in the e-commerce advertising space.,