Senior Marketing Executive and Manager

Hospital Marketing Executive Marketing Manager

Department

Marketing & Business Development

Reporting To

Marketing Head / Hospital Administrator

Job Summary

The Hospital Marketing Executive / Manager is responsible for promoting hospital services, developing referral networks, building strong relationships with doctors, and increasing patient footfall through strategic marketing activities.

Key Responsibilities1. Doctor & Referral Management

• Build and maintain strong relationships with referring doctors, clinics, and diagnostic centers
• Regular visits to consulting doctors, general physicians, and specialists
• Generate and track patient referrals
• Address doctors’ concerns and ensure smooth coordination with hospital departments
• Organize CME programs, doctor meetings, and medical camps

2. Hospital Marketing & Promotion

• Promote hospital services, specialties, and facilities
• Plan and execute offline and field marketing activities
• Coordinate health check-up camps, awareness programs, and community outreach
• Support branding activities to improve hospital visibility

3. Business Development

• Identify new referral sources and partnership opportunities
• Achieve monthly and quarterly patient and revenue targets
• Analyze market trends and competitor activities
• Prepare reports on marketing performance and referrals

4. Internal Coordination

• Coordinate with doctors, nursing staff, front office, and billing teams
• Ensure excellent service experience for referred patients
• Follow up on patient feedback and satisfaction

Required Skills & Competencies

• Strong communication and interpersonal skills
• Ability to build and maintain professional relationships
• Knowledge of healthcare / hospital operations
• Target-oriented and self-motivated
• Basic computer skills (MS Excel, Word, reporting)

Qualifications

• Bachelor’s degree in Marketing / Business / Healthcare Management (preferred)
• MBA (Marketing / Hospital Management) – added advantage

Experience

• Marketing Executive: 1–3 years in hospital or healthcare marketing
• Marketing Manager: 4–7 years in hospital marketing and doctor relations

Key Performance Indicators (KPIs)

• Number of active referring doctors
• Increase in patient referrals
• Achievement of revenue and patient targets
• Brand visibility and outreach effectiveness

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹55,745.88 per month

Benefits:

• Health insurance
• Paid time off

Work Location: In person