Marketing & Branding Officer

MARKETING & BRANDING1

Brand Visibility & Positioning

• Build and strengthen the hospital’s brand identity across all platforms.
• Ensure consistent brand messaging, logo usage, and communication standards.
• Improve brand recall in the hospital’s catchment area.
• Position the hospital as a trusted, ethical, and quality healthcare provider.

KPIs:

• Brand awareness metrics
• Increase in walk-in inquiries
• Market recall feedback

2. Patient Acquisition & Revenue Support

• Drive OPD, IPD, diagnostic, and procedure volumes through ethical marketing.
• Support specialty-wise growth plans (cardiology, nephrology, orthopaedics, etc.).
• Promote preventive health check-ups and wellness programs.
• Coordinate with clinical teams for service promotion.

KPIs:

• OPD/IPD growth %
• Specialty-wise patient volume
• Conversion rate of inquiries to admissions

3. Digital Marketing & Online Presence

• Manage hospital website, SEO, and online listings.
• Monitor and improve Google ratings, reviews, and online reputation.
• Run ethical digital campaigns (social media, Google ads, content).
• Ensure accurate and updated service information online.

KPIs:

• Website traffic
• Lead generation
• Online rating improvement

4. Doctor Referral & Relationship Management

• Develop and maintain referral networks with local doctors and clinics.
• Conduct CMEs, medical meets, and referral engagement programs.
• Ensure regular visits and feedback collection from referral partners.
• Strengthen inter-hospital and corporate referral tie-ups.

KPIs:

• Active referral base
• Referral patient volume
• Referral retention rate

5. Community Outreach & Health Programs

• Plan and execute health camps, awareness programs, and CSR activities.
• Coordinate school, industry, and community health initiatives.
• Promote early detection and preventive healthcare.

KPIs:

• Number of camps conducted
• Leads generated from camps
• Community engagement metrics

6. Corporate, Insurance & TPA Tie-ups

• Identify and onboard corporate clients and empanelments.
• Coordinate with HR teams of industries for health programs.
• Support insurance and TPA empanelment visibility.

KPIs:

• Number of corporate tie-ups
• Revenue from corporate/TPA patients

7. Communication, Content & Collateral

• Develop brochures, hoardings, advertisements, and patient education material.
• Ensure compliance with medical ethics and regulatory norms.
• Support internal branding (signages, patient communication).

KPIs:

• Timely delivery of marketing material
• Compliance with branding guidelines

8. Patient Experience & Feedback Support

• Coordinate with hospital teams to improve patient touchpoints.
• Analyze patient feedback for branding insights.
• Support grievance resolution from branding perspective.

KPIs:

• Patient satisfaction score
• Reduction in branding-related complaints

9. Budgeting & ROI Management

• Plan and manage marketing budgets effectively.
• Track ROI for all campaigns and activities.
• Optimize spend based on performance outcomes.

KPIs:

• Cost per lead
• Campaign ROI
• Budget adherence

10. Compliance, Ethics & NABH Support

• Ensure ethical healthcare marketing practices.
• Support NABH branding and patient rights communication.
• Maintain records for audits and inspections.

KPIs:

• Zero regulatory violations
• Audit compliance

11. Reporting & Management Review

• Submit monthly and quarterly marketing performance reports.
• Present growth plans and competitor analysis.
• Recommend new branding and outreach strategies.

KPIs:

• Timely reporting
• Actionable insights delivered

OVERALL SUCCESS METRICS

• OPD/IPD growth
• Brand visibility and trust
• Patient satisfaction
• Referral and corporate growth
• ROI on marketing spend

If you want, I can also:

• Create KRAs for Marketing Executive / Manager separately
• Convert this into an appraisal scorecard
• Customize for digital-only or field-marketing roles
• Align it with NABH patient rights & communication standards

Job Types: Full-time, Permanent

Pay: From ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person