Senior Marketing & Communications Specialist

India

• LOCATION
  Bangalore, Karnataka
• WORK LOCATION TYPE On-site
• DATE POSTED 2025-10-22
• CATEGORY Marketing

About the Role

We are seeking an experienced, creative, and strategic Senior Marketing & Communications Specialist (MarCom) to elevate the Cyrix Healthcare brand across India and international markets.

This role requires a seasoned professional with strong expertise in traditional marketing — events, trade shows, advertising, and brand communications — combined with solid digital marketing acumen. Candidates with medical/healthcare industry background preferred.

This is a hands-on role that blends strategy, creativity, and execution, shaping how Cyrix communicates its mission of Ensuring Health of Healthcare Technologies for a Healthier World.

Key Responsibilities

Brand & Communication:

• Develop and execute impactful marketing and communication plans aligned with business goals.

• Be the brand custodian, ensuring consistency of tone, identity, and message across all touchpoints.

• Create high-quality marketing content and collaterals — brochures, presentations, videos, case studies, and digital creatives.

Events & Campaigns:

• Conceptualize, organize, and manage corporate events, roadshows, exhibitions, product launches, and webinars.

• Oversee end-to-end trade show planning, vendor management, and post-event analysis.

• Drive Key Opinion Leader (KOL) marketing and customer engagement initiatives.

Media, Advertising & PR:

• Develop media relationships and manage press, advertising, and creative agencies.

• Plan and execute advertising campaigns across print, digital, and outdoor media.

• Build and enhance Cyrix’s visibility through earned, owned, and paid media channels.

Digital Marketing & Analytics:

• Collaborate with the digital team on social media, SEO, content marketing, and email campaigns.

• Ensure data-driven decision-making through analytics and campaign performance tracking.

• Support market research and competitor intelligence to guide marketing strategy.

Internal Communications & Engagement:

• Lead employee engagement initiatives and internal brand programs.

• Develop internal communication materials and campaigns that align teams with the company’s purpose and achievements.

Qualifications & Experience

• MBA or bachelor’s degree in Marketing, Communications, or Event Management.

• 8–10 years of proven experience in marketing communications, branding, and event management — preferably in healthcare, medtech, or B2B sectors.

• Proven expertise in event conceptualization, collateral development, and campaign execution.

• Strong grasp of digital marketing tools, analytics platforms, and CRM (preferably Salesforce).

• Excellent communication, storytelling, and presentation skills.

• Experience in managing vendors, creative agencies, and cross-functional teams.

• Working knowledge of Adobe Creative Suite is an added advantage.