Senior Marketing & Communications Specialist

Role Overview: As a Senior Marketing & Communications Specialist at Cyrix Healthcare, you will play a crucial role in enhancing the brand's presence in India and international markets. Your responsibilities will encompass a blend of traditional marketing strategies and digital marketing expertise to effectively communicate Cyrix Healthcare's mission of Ensuring Health of Healthcare Technologies for a Healthier World. Key Responsibilities: - Develop and execute marketing and communication plans in alignment with business objectives. - Act as the brand custodian to maintain consistency in tone, identity, and messaging across various touchpoints. - Create compelling marketing content such as brochures, presentations, videos, case studies, and digital creatives. - Conceptualize, organize, and oversee corporate events, exhibitions, product launches, and webinars. - Manage trade show planning, vendor relationships, and post-event analysis effectively. - Implement Key Opinion Leader (KOL) marketing strategies to engage customers. - Build and maintain media relationships, oversee advertising campaigns, and collaborate with creative agencies. - Utilize digital marketing tools for social media, SEO, content marketing, and email campaigns. - Analyze campaign performance and market research data to make data-driven decisions. - Lead internal communication initiatives, employee engagement programs, and brand alignment campaigns. Qualification Required: - MBA or bachelor's degree in Marketing, Communications, or Event Management. - 8-10 years of experience in marketing communications, branding, and event management, preferably in healthcare, medtech, or B2B sectors. - Proficiency in event conceptualization, collateral development, and campaign execution. - Strong understanding of digital marketing tools, analytics platforms, and CRM systems (preferably Salesforce). - Excellent communication, storytelling, and presentation skills. - Experience in managing vendors, creative agencies, and cross-functional teams. - Working knowledge of Adobe Creative Suite is an added advantage.,