Senior Marketing & Branding Executive

Department:

Reports To:

day-to-day execution of branding and promotional works

Key Job Responsibilities:

1. Branding Work Execution & Verification

• Assist in

  planning and execution

  of branding activities such as hoardings, wall paintings, dealer boards, bus/train branding, shop boards, and POP materials.
• Conduct

  pre-installation verification

  (check location feasibility, brand visibility, and vendor readiness).
• Perform

  post-installation verification

  with photographs, reports, and feedback.
• Maintain proper documentation of

  branding approvals, bills, and work status reports

  .

2. Vendor & Agency Coordination

• Coordinate with

  vendors, printers, fabricators, installers, and media agencies

  for timely execution.
• Ensure branding materials (banners, dealer boards, merchandise, collaterals) are delivered and installed correctly.
• Negotiate and follow-up with vendors to maintain

  quality standards and timelines

  .

3. Campaign & Event Support

• Support execution of

  festivals, product launches, engineer/architect meets, mason training programs, and dealer events

  .
• Arrange branding/backdrop materials, audio-visual support, and distribution of promotional kits.
• Assist in

  on-ground supervision

  during events and branding activities.

4. Reporting & MIS

• Submit

  daily/weekly reports

  on branding work progress, site verification, and vendor performance.
• Maintain records of

  branding inventory (boards, banners, merchandise)

  .
• Assist Manager in

  budget tracking and billing verification

  of vendors.

5. Internal Coordination

• Work closely with

  sales team

  for identification of dealer branding needs.
• Share updates on ongoing works with

  Marketing Manager and senior management

  .
• Support in

  digital campaign execution

  (WhatsApp API posting, social media posting coordination, content follow-up with agencies).

Skills & Qualifications Required:

• Graduate (any discipline); preference for

  Marketing

  / Mass Communication / Business Administration

  .
• 3 - 5 years of experience in

  marketing execution, branding, outdoor advertising, or vendor coordination

  (construction material cement/paint /TMT/steel industry experience preferred).
• Strong skills in

  coordination, follow-up, and verification

  .
• Willingness for branding work verification across regions.
• Basic computer knowledge (MS Office, email reporting, WhatsApp campaign handling).
• Good communication and negotiation skills.

Key Performance Indicators (KPIs):

• Timely and accurate execution of

  branding activities

  .
• Effective

  vendor coordination

  and cost control.
• Accuracy of

  pre- and post-verification reports

  .
• Smooth support in

  events and marketing campaigns

  .
• Contribution to

  brand visibility growth

  .