Senior Marketing & Branding Executive

The Senior Marketing & Branding Executive will be responsible for assisting the Marketing/Branding Manager in day-to-day execution of branding and promotional works. The role involves vendor coordination, verification, campaign execution, installation checks, and post-verification reporting to ensure smooth implementation of all marketing and branding activities for SK SUPER TMT.

Key Job Responsibilities:

1. Branding Work Execution & Verification

• Assist in planning and execution of branding activities such as hoardings, wall paintings, dealer boards, bus/train branding, shop boards, and POP materials.
• Conduct pre-installation verification (check location feasibility, brand visibility, and vendor readiness).
• Perform post-installation verification with photographs, reports, and feedback.
• Maintain proper documentation of branding approvals, bills, and work status reports.

2. Vendor & Agency Coordination

• Coordinate with vendors, printers, fabricators, installers, and media agencies for timely execution.
• Ensure branding materials (banners, dealer boards, merchandise, collaterals) are delivered and installed correctly.
• Negotiate and follow-up with vendors to maintain quality standards and timelines.

3. Campaign & Event Support

• Support execution of festivals, product launches, engineer/architect meets, mason training programs, and dealer events.
• Arrange branding/backdrop materials, audio-visual support, and distribution of promotional kits.
• Assist in on-ground supervision during events and branding activities.

4. Reporting & MIS

• Submit daily/weekly reports on branding work progress, site verification, and vendor performance.
• Maintain records of branding inventory (boards, banners, merchandise).
• Assist Manager in budget tracking and billing verification of vendors.

5. Internal Coordination

• Work closely with sales team for identification of dealer branding needs.
• Share updates on ongoing works with Marketing Manager and senior management.
• Support in digital campaign execution (WhatsApp API posting, social media posting coordination, content follow-up with agencies).

Skills & Qualifications Required:

• Graduate (any discipline); preference for Marketing / Mass Communication / Business Administration.
• 3 -5 years of experience in marketing execution, branding, outdoor advertising, or vendor coordination (construction material cement/paint /TMT/steel industry experience preferred).
• Strong skills in coordination, follow-up, and verification.
• Willingness for branding work verification across regions.
• Basic computer knowledge (MS Office, email reporting, WhatsApp campaign handling).
• Good communication and negotiation skills.

Key Performance Indicators (KPIs):

• Timely and accurate execution of branding activities.
• Effective vendor coordination and cost control.
• Accuracy of pre- and post-verification reports.
• Smooth support in events and marketing campaigns.
• Contribution to brand visibility growth.