Senior Marketing Analyst & Operations Specialist - India

7 - 12 years

10 - 15 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.


Senior Marketing Analyst & Operations Specialist


Key Responsibilities:

Marketing Analytics:

  • Lead the development of

    ad hoc and recurring reports

    to evaluate campaign performance, customer behavior, and marketing ROI.
  • Build and maintain

    interactive dashboards and visualizations

    using

    Power BI

    or equivalent tools.
  • Conduct

    advanced SQL queries

    to extract and analyze data from multiple sources.
  • Measure and evaluate marketing performance using functional and impact metrics, ensuring alignment with business goals.
  • Deliver insights and strategic recommendations to senior leadership using

    advanced PowerPoint

    presentations.
  • Utilize Forresters B2B Revenue Waterfall to align marketing and sales efforts around customer value and maximize revenue potential.

Marketing Operations:

  • Optimize marketing workflows, campaign execution, and reporting processes.
  • Manage and improve marketing data infrastructure and integration across platforms (CRM, automation tools, BI systems).
  • Leverage tools like

    Alteryx

    (or equivalent) for data preparation, automation, and operational efficiency.
  • Collaborate with cross-functional teams to ensure alignment between marketing strategy and execution.
  • Support budget tracking, resource planning, and performance measurement across marketing initiatives.

Required Qualifications:

  • Bachelors or masters degree in marketing, Business Analytics, Data Science, or a related field.
  • 7+ years of experience

    in marketing analytics, marketing operations, or a related role.
  • Proficiency in

    SQL

    ,

    Power BI

    (or Tableau),

    Excel

    , and

    PowerPoint

    .
  • Experience with

    Alteryx

    or similar data automation tools.
  • Strong understanding of marketing technology stacks and data flows.
  • Proven ability to manage stakeholders and influence decision-making.
  • Demonstrated

    business acumen

    and strategic thinking.

Preferred Qualifications:

  • Experience in a leadership or mentorship role within marketing analytics or operations.
  • Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot).

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