Senior Manager- User Acquisition

About Porter

Porter

We solve real-world problems — from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact.

user obsession, ownership, and collaboration

scale meets purpose

• Develop comprehensive customer acquisition strategies aligned with the organization's goals and target market segments.
• Plan, execute, and monitor multi-channel acquisition campaigns, utilizing various marketing channels such as digital advertising, social media, email marketing, content marketing, and partnerships.
• Collaborate with marketing and sales teams to generate high-quality leads through effective lead generation programs, including lead magnets, landing pages, and lead nurturing campaigns.
• Segment target audiences based on demographics, behavior, and preferences to tailor acquisition efforts and messaging for maximum effectiveness.
• Develop and manage the customer acquisition budget effectively, ensuring optimal allocation and tracking of resources to achieve desired results.
• Continuously monitor and optimize conversion rates at various stages of the acquisition funnel to maximize lead-to-customer conversion.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of acquisition campaigns and provide regular reports and analysis to evaluate ROI and identify areas for improvement.
• Identify and cultivate partnerships and collaborations with relevant organizations, influencers, or affiliates to expand the reach and acquire customers through strategic alliances.
• Conduct A/B tests and experiments to optimize acquisition strategies, creative assets, messaging, and landing pages.
• Collaborate with cross-functional teams to map and optimize the customer journey from initial acquisition touchpoints to conversion and retention.

Skill

• Understanding of digital & performance marketing
• Very strong data understanding & analytical skills
• Program Management
• Structured approach & Good Problem Solving Skills
• First principles thinking
• Very high ownership