Senior Manager- User Acquisition

As a member of the Porter team, you will be part of a mission to move a billion dreams by creating the most trusted, efficient, and seamless logistics platform in India. Porter was founded in 2014 with the goal of revolutionizing intra-city logistics through technology. Today, Porter is a well-established startup operating in 21+ cities and supported by renowned investors like Tiger Global, Lightrock, and Sequoia. At Porter, we tackle real-world challenges, ranging from empowering micro-entrepreneurs and truck owners to optimizing last-mile delivery for SMEs and enterprises. Our work has a genuine impact and significance. With a strong emphasis on user-centricity, accountability, and teamwork, we are cultivating a work environment where individuals excel by taking calculated risks, acting swiftly, and fostering empathy. If you are seeking a workplace where you can contribute to a meaningful cause, embrace complexity as a learning opportunity, and where culture is a fundamental aspect, Porter is the place for you. Your role at Porter will involve: - Developing comprehensive customer acquisition strategies that align with the company's objectives and target audience. - Planning, executing, and monitoring multi-channel acquisition campaigns utilizing digital advertising, social media, email marketing, content marketing, and partnerships. - Collaborating with marketing and sales teams to generate high-quality leads through effective lead generation initiatives. - Segmenting target audiences based on demographics, behavior, and preferences to customize acquisition efforts for maximum impact. - Managing the customer acquisition budget efficiently to achieve desired results. - Continuously optimizing conversion rates throughout the acquisition funnel to enhance lead-to-customer conversion. - Establishing key performance indicators (KPIs) and metrics to assess the effectiveness of acquisition campaigns and providing regular reports for evaluation and improvement. - Identifying and nurturing partnerships with relevant organizations, influencers, or affiliates to broaden reach and acquire customers through strategic collaborations. - Conducting A/B tests and experiments to refine acquisition strategies, creative assets, messaging, and landing pages. - Collaborating with cross-functional teams to enhance the customer journey from initial touchpoints to conversion and retention. Key Skills Required: - Proficiency in digital and performance marketing. - Strong data comprehension and analytical skills. - Program management expertise. - Structured problem-solving approach. - First principles thinking. - High sense of ownership and accountability.,