Senior Manager- User Acquisition

As a member of the Porter team, you will play a key role in developing comprehensive customer acquisition strategies aligned with the organization's goals and target market segments. Your responsibilities will include: - Planning, executing, and monitoring multi-channel acquisition campaigns using various marketing channels such as digital advertising, social media, email marketing, content marketing, and partnerships. - Collaborating with marketing and sales teams to generate high-quality leads through effective lead generation programs, including lead magnets, landing pages, and lead nurturing campaigns. - Segmenting target audiences based on demographics, behavior, and preferences to tailor acquisition efforts and messaging for maximum effectiveness. - Developing and managing the customer acquisition budget effectively, ensuring optimal allocation and tracking of resources to achieve desired results. - Continuously monitoring and optimizing conversion rates at various stages of the acquisition funnel to maximize lead-to-customer conversion. - Establishing key performance indicators (KPIs) and metrics to measure the effectiveness of acquisition campaigns, providing regular reports and analysis to evaluate ROI and identify areas for improvement. - Identifying and cultivating partnerships and collaborations with relevant organizations, influencers, or affiliates to expand the reach and acquire customers through strategic alliances. - Conducting A/B tests and experiments to optimize acquisition strategies, creative assets, messaging, and landing pages. - Collaborating with cross-functional teams to map and optimize the customer journey from initial acquisition touchpoints to conversion and retention. Qualifications required for this role include: - Understanding of digital & performance marketing - Very strong data understanding & analytical skills - Program Management experience - Structured approach & Good Problem Solving Skills - First principles thinking - Very high ownership Join Porter if you are seeking to work where scale meets purpose, complexity fuels learning, and culture is a core element of the workplace.,