Senior Manager

The Coca Cola Company

8 - 12 years

50 - 55 Lacs

lucknow

Posted:18 hours ago| Platform:

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Skills Required

data analysis integrated marketing brand activation c networking focus agile global strategy marketing lead marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Front-Line Marketing Leadership: Drive the marketing agenda for the states of Central UP and Uttarakhand (SLMG markets)
Gain consumer insight through data analysis, market visits, first-hand interaction with consumers, stakeholder interactions. Also, have a firsthand understanding of business performance and the drivers for the same.
Own and leverage the IQ process. Work in partnership with brand teams to conceptualize & execute marketing plans needed to achieve the brand & business goals in the markets. Provide input on existing portfolio and brand plans (activities, calendars, execution of allocated DME) as well as look at new opportunities.
Manage portfolio conflicts and drive aligned prioritization. Maximize impact and minimize waste of marketing inputs via system alignment and end-to-end integration.
Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, IQ calendars, success metrics, E2E and IMX campaigns) in partnership with the network teams.
Oversee localization and real-time amplification of IMX campaigns within the region, providing input to central brand and IMX teams. Keep abreast of the emerging trends in the marketplace and align marketing plan with the changing market dynamics.
Manage brand activation at the local level, including POS activations, promos, experiential marketing and events (leveraging mkt assets), in coordination with network and bottler teams
Maintain regular interaction with the field and set governance protocols for marketing program executions.
Network Leadership:
Support system processes and drive cadences to ensure well planned and well executed integrated marketing executions.
Set clear business and brand metrics for marketing programs and track the same. Feed-forward the learnings for future marketing interventions.
Support ABP via identification and articulation of growth levers for the regions that are co-created and aligned with the network.

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