Senior Manager - Programmatic

About Dentsu India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu International comprises of five leadership brands -Carat, dentsu X, iProspect, Dentsu Creative and Merkle,

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth.

Learn more at:

https://www.dentsucreative.com/

https://www.dentsu.com/sg/en/careers

Role Summary:

Brand within Dentsu Internationa

Job Title

Location

Experience

Job Summary:

Senior Manager - Programmatic

Key Responsibilities:

• Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.
• Monitor & analyse programmatic campaign performance metrics utilizing data driven insights to identify areas of improvement & adjust strategies accordingly.
• Work on campaign strategy which begins from understanding brand KPI’s, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan.
• Maintaining oversight and proactive management of multiple campaign planning and execution activities.
• Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.
• Manage and lead multiple brand accounts, participate in MBR’s and QBR’s to build strong client relationship by being a trusted partner.
• Bring in both planning and executional innovation to offer a value add to client KPI’s & ensuring a proactive approach for the entire programmatic strategy.
• Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.
• Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,.

Qualifications:

• 6+ years of experience with at least 5 years in an agency environment.
• Deep expertise of planning & execution of both branding and performance mandate from clients.
• Expert of building PPT decks & single handedly running client meetings.
• Deep expertise of DV360, TTD, Amazon, Criteo & Xandr DSP platforms.
• Experience with DMP’s, CDP’s & ad-servers (Google CM360, Adobe, Flashtalking etc.)
• Strong analytical skills with proficiency in Excel, Google Analytics, PowerPoint, PowerBI & other reporting tools.
• In depth understanding of all YouTube ad formats, frequency & reach planning as well as executional expertise.
• Proven experience in scaling programmatic offerings within an agency environment. This includes programmatic and social platforms (Google, Meta & others).
• Familiar with identity solutions, privacy regulations & other industry initiatives.
• Excellent communication skills.

sonam.malik@dentsu.com

Email subject:

Candidate Information Form – Programmatic Role

• Name:

• Current Company:

• Designation:

• Are you comfortable working from the office location (Gurugram):

  Yes / No

• Total years of experience specifically in Programmatic Campaign Management:

• Total years of experience in DV360:

• Total years of experience in The Trade Desk (TTD):

• Total years of experience handling campaigns for the Indian market:

• Annual CTC (Current):

• Expected CTC:

• Notice Period:

Please attach your CV.

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