Senior Manager - Performance Marketing

Job Summary:

Key Responsibilities:

1. Digital Advertising & Campaign Management:

• Develop, execute, and optimize performance marketing campaigns across

  Google Ads, Meta, and other paid media platforms.

• Continuously test and refine ad creatives, audience targeting, and bidding strategies.
• Manage campaign budgets with a focus on

  maximizing ROI and reducing cost per acquisition (CPA).

2. Performance Analysis & Optimization:

• Track, analyze, and report on key marketing KPIs such as

  CTR, CPC, ROAS, conversion rates, and customer acquisition costs.

• Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance.
• Identify new opportunities for growth and implement best practices to enhance campaign efficiency.

3. Audience Targeting & Segmentation:

• Develop data-driven audience segmentation strategies for better targeting and personalization.
• Leverage first-party and third-party data to improve audience reach and engagement.
• Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates.

4. Continuous Improvement & Strategy Development:

• Implement

  automation, AI-driven optimization

  , and other cutting-edge strategies to enhance efficiency.
• Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives.
• Explore new advertising platforms and opportunities beyond Google and Meta, such as

  LinkedIn, TikTok, and programmatic advertising.

5. Cross-functional Collaboration & Leadership:

• Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals.
• Manage relationships with external agencies, vendors, and partners when needed.
• Keep up-to-date with

  industry trends, competitor strategies, and emerging technologies

  in performance marketing.

Key Qualifications & Skills:

Preferred Qualifications:

• MBA/PGDM

  in Marketing, Digital Marketing, or a related field.
• Experience in managing

  high-budget ad spends and large-scale campaigns.

• Familiarity with

  SEO, CRM marketing, and omnichannel strategies

  is a plus.