Senior Manager - Merchandising & Marketing

About ffolio:

Senior Manager – Merchandising & Marketing

Role overview:

Senior Manager – Merchandising & Marketing

Key responsibilities:

Merchandising:

• Curating and coordinating seasonal collections from established and emerging designers
• Liaise with designers for product selection, orders, deliveries, and inventory updates
• Support in planning visual merchandising and store displays in alignment with brand aesthetics
• Monitor product performance and assist in generating target sales.
• Maintain accurate product data including pricing, sizing, and SKU management
• Coordinate with the store team for replenishments, transfers, and inventory requirements.
• Maintain good Relationship with all the designers in order to maintain the brand’s image and build a long healthy relationship.
• Negotiate with the designer for best pricing and margins.

Marketing & Events:

• Support the execution of marketing campaigns (in-store and digital) to drive brand visibility and sales
• Assist with planning and coordination of in-store events, trunk shows, and designer visits
• Help manage ffolio’s social media presence – content planning, scheduling, and engagement
• Collaborate on email campaigns, newsletters, and promotional materials
• Coordinate with designers for getting content, lookbooks and other required details.
• Track marketing performance metrics and assist with further planning.

Qualifications & Skills:

• Bachelor’s degree in Fashion Merchandising, Marketing, Communication, or related field
• 4-6 years of experience in fashion retail, merchandising, or marketing (internship experience considered)
• Strong understanding of luxury fashion and the Indian designer landscape
• Proficiency in MS Excel, Canva, social media platforms (Instagram, Facebook), and basic photo editing tools
• Excellent communication, coordination, and multitasking skills
• Passion for fashion, creativity, and attention to detail
• It would be an additional benefit if you have designing and production background as well.

What We Offer:

• Exposure to leading Indian designers and luxury fashion
• A collaborative, creative work environment at a legacy retail destination
• Opportunities for learning and growth within fashion merchandising and marketing
• Competitive salary and employee benefits