Senior Manager - Marketing Purchase

About the Role

We are seeking an accomplished Senior Sourcing Manager with deep expertise in marketing resource procurement to lead strategic sourcing initiatives for our dynamic organization. This role will focus on driving cost efficiencies, fostering supplier innovation, and ensuring seamless execution of high-impact marketing campaigns, including events, IP collaborations, talent partnerships, and media investments.

Key Responsibilities

Develop and execute end-to-end procurement strategies for marketing resources, including events, IP/cross-industry partnerships, celebrity/KOL engagements, and media buys.

Optimize supplier relationships, negotiate contracts, and ensure alignment with brand and budgetary objectives.

Category Expertise

Manage the entire procurement lifecycle for marketing-specific categories, from market analysis and RFx processes to supplier onboarding and performance evaluation.

Stay ahead of industry trends (e.g., digital media evolution, influencer marketing) to identify new opportunities and mitigate risks.

Stakeholder Collaboration

Partner closely with Marketing, Legal, Finance, and Creative teams to align procurement activities with campaign timelines and business goals.

Act as a trusted advisor, providing insights on supplier capabilities, cost benchmarks, and risk management.

Cost & Process Optimization

Drive cost-saving initiatives without compromising quality, leveraging volume discounts and innovative sourcing models.

Implement best practices to streamline procurement workflows and enhance compliance.

Supplier Governance

Lead supplier evaluations, audits, and contract negotiations to ensure ethical practices, sustainability, and value delivery.

Qualifications

Experience

Minimum 10 years in procurement/sourcing, with at least 5 years in strategic procurement roles.

3+ years specialized in marketing resource procurement (events, IP/collaborations, talent/KOLs, media).

Proven track record in managing high-value, complex marketing campaigns.

Skills:

Expertise in contract negotiation, supplier relationship management, and spend analysis.

Strong understanding of marketing ecosystems, including digital media platforms and influencer networks.

Education

Bachelors degree in Business, Marketing, Supply Chain, or related field.

MBA or advanced degree preferred.