Senior Manager, Marketing - Creative and Content Strategy

The Coca Cola Company

8 - 10 years

15 - 20 Lacs

gurugram

Posted:-1 days ago| Platform:

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Skills Required

consumer research agency management content strategy brand planning brand strategy shaping brand marketing focus agile marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Architect and Align Creative Strategy: Develop and align stakeholders on the creative strategy for HST in INSWA, including both the base business and innovation launches.
Drive Strategic Leadership in IMX: Collaborate with the IMX Lead and end-to-end (E2E) teams to embed strategic thinking throughout the Integrated Marketing Experience (IMX) process. Ensure consistency in strategy across internal teams and agency partners, while evolving it as needed to stay relevant and effective.
Incorporate Research and Measurement: Proactively integrate consumer insights, cultural trends, and data into campaign development. Help define measurement frameworks to evaluate and optimize creative outputs.
Champion Global-Local Translation: Translate global/regional brand direction into local strategies that resonate with consumers, future-proof the brand, and inspire differentiated marketing ideas in INSWA.
Foster Collaboration and Creative Rigor: Build a collaborative, high-performance culture across brand and agency teams that encourages bold, breakthrough thinking.

Work Focus

Strategic Creativity: Combine consumer insight, cultural understanding, and business objectives to create powerful creative strategies that drive brand love and business growth.
Inspiring Communication: Create the strategic foundation that sparks, evaluates, and optimizes integrated creative ideas as part of HST s annual marketing agenda.
Cross-Functional Influence: Influence across functions and agency partners to open new and innovative growth spaces for the brand.

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