Senior Manager – Digital Marketing

We are seeking a Digital Marketing expert who will lead end-to-end digital marketing initiatives, campaign management, and demonstrate excellent collaboration and time-management skills.

The role includes, but is not limited to the following:

• Content Creation:

  Create and manage compelling digital content—graphics, videos, and infographics—for web, blog, emails, and socials, all aligned with Sula’s brand identity.

• Social Media Management:

  Plan and execute social media strategies to increase brand awareness and engagement across platforms such as Instagram, Facebook, Twitter, and LinkedIn, and monitor trends, and responding to customer inquiries.

• Performance Marketing:

  Manage and optimize digital advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic, engagement.

• Influencer Marketing:

  Identify and collaborate with relevant influencers and brand ambassadors to enhance brand visibility and credibility and manage relationships to ensure alignment with Sula’s marketing objectives.

• Budgeting:

  Prepare marketing budget and monitor expenses to ensure cost-effectiveness. Track and report on budget performance, providing recommendations for adjustments, as necessary.

• Collaboration:

  Collaborate with agency partners and stakeholders across level to align marketing efforts and offer strategic insights to boost campaign impact and meet business goals.

Must Have Requirements

• A degree in Marketing, Communications, or related field.
• 7-8 years of proven experience in digital marketing roles, demonstrating the ability to manage campaigns and deliver results.
• Excellent verbal and written communication skills to effectively convey ideas and collaborate with cross-functional team members and stakeholders.
• Excellent organizational and time management skills with a keen eye for detail
• Proficient in the use of AI and the ability to quickly adapt to new tools, platforms, and changes in the digital landscape.
• Awareness of current trends and best practices in digital marketing & understanding of brand development and brand positioning strategies.