Senior Manager- Channel Marketing

Job Summary:

Develop, drive and implement channel marketing strategies and BTL campaigns for strategic alliances and new business vertical

Role & Responsibilities:

Channel Marketing

Develop channel marketing programs for enabling sales growth and revenue enhancement.

Ensure that BANCA partners & stakeholders are up-to-date with new products and enhancements.

Develop sales tools, marketing campaigns, digital campaigns and sales aids, which will help, accelerate product uptake amongst channel partners.

Design and implement measurements to quantify ROI from channel marketing programs, quarterly thematic campaigns and co-marketing activities with BANCA partners.

Develop and drive demand/lead generation marketing strategy, generating qualified prospects for the sales organization. Includes ongoing lead nurturing programs to support the channel leads.

Example:

Leverage brand assets effectively to build consumer preference and gain seller mindshare via strategic long-term platforms

Build protection as a key product and category feature to drive seller conviction and develop sales tools and campaigns to support them.

Develop, manage and drive cross-sell campaigns in partnership with the bank

Internal liaison- responsible for communicating all channel programs, campaigns and lead generating activities.

Develop profitable marketing plan based on industry trends and competitor activities

Marketing Communications

Work with advertising agency and creative partners to drive the marketing communications calendar and work stream- creative & content excellence

Simplify product communication to convey our proposition clearly to channel partners & the bank

Ensure timely launch of product campaigns and BTL consumer activations to support the distribution teams & the bank

Monitor performance of campaigns to build cost efficiencies in order to use budgets optimally for the channel

Drive innovation, digitization and strategic tie-ups to benefit the channel in speedy execution and the go to market strategy

Experiential Marketing & Consumer Activations

Develop an ecosystem of partners and work with them to curate events, consumer activations and drive strategic partnerships to leverage on ground coverage, in partnership with the bank

Partner distribution & the banks to leverage occasion based marketing and leverage activations to drive top of the funnel conversations (lead generation and brand salience)

Work with the digital marketing team to drive innovation and digital engagement/influence across platforms

Preferred Candidate Profile:

Graduate/MBA in Mass Communication (premier institutes will be preferred)

6+ years' experience in Marketing (Product Marketing, Advertising, Channel Marketing, Brand Marketing

Candidates from BFSI & Life Insurance will be preferred.

Must be ready to travel extensively for market visits, BTL execution across agency offices and on ground activations