Senior Manager - Branded Content

About Dentsu International India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle,

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth.

Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers

Role Summary:

Job title:

Location:

Experience:

Job Description

Role Overview:

We are looking for an innovative and strategic lead the execution of branded content campaigns. This role will involve collaborating closely with brands to create compelling content strategies and bringing them to life through meticulous execution.

Key Responsibilities:

Branded Content Strategy & Execution

• Lead the end-to-end execution of branded content campaigns, ensuring seamless delivery from ideation to production and post-campaign analysis.
• Create detailed, actionable content briefs that align with client objectives, target audience insights, and platform specifications.
• Oversee the creative development process, ensuring content reflects the brand’s messaging, tone, and marketing goals while engaging the target audience.
• Ensure that all branded content campaigns are executed within budget, on time, and to the highest quality standards.
• Work closely with cross-functional teams (creative, media, strategy, and production) to ensure the smooth execution of campaigns across multiple platforms (social media, digital, TV, etc.).

Client & Stakeholder Management

• Act as the main point of contact for clients, managing relationships, and ensuring their vision and objectives are accurately reflected in content briefs and executions.
• Lead strategy discussions, using insights to guide campaign direction and ensure alignment with brand goals.
• Work collaboratively with clients to gather requirements and translate them into clear, concise briefs for the creative and production teams.

Campaign Monitoring & Reporting

• Track and monitor campaign performance across key metrics such as engagement, reach.
• Provide regular updates to clients on campaign progress, performance insights, and optimization recommendations.
• Post-campaign, analyse results and share insights with clients to help shape future content strategies.

Gaming & sports

• Build and lead branded opportunities in the gaming and esports ecosystem — working with streamers, publishers, gaming influencers, and tournament organizers.
• Leverage knowledge of gaming platforms (Twitch, YouTube Gaming, Discord, etc.) to design culturally relevant campaigns.
• Drive long-term partnerships and content series with gaming talent or events.

Sports & Athlete Partnerships

• Create branded content opportunities around sports talent, leagues, and live events.
• Collaborate with sports agencies, clubs, athletes, and broadcasters for custom content formats and brand storytelling.

To apply, pls apply here as well as send us your updated CV and Folio mentioning the below details to Pratiksha.sharma@dentsu.com (so we are able to process your candidature faster):

Email subject:

Name:

Mobile:

Email:

LinkedIn profile link:

Current company:

Designation:

Total years of work experience:

Are you comfortable working from Bangalore:

Annual ctc (in a fixed+variable split if so structured):

Salary expectations

Notice period:

Pls attach your CV and Folio

We thank you for sending us your profile & details for this role

If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome!

Dentsu International is growing exponentially

Follow us on LinkedIn to stay updated:

Working with us (Our Culture & Ethos)

Joining dentsu international, you’ll join a team of 66,000 driven, talented & gifted individuals

Inclusion and Diversity

We’re proud to be different

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone