Senior Manager - Branded Content

About Dentsu International India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle,

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth.

Learn more at:

https://www.dentsu.com/

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Role Summary:

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Job Description

Role Overview:

We are looking for an innovative and strategic lead the execution of branded content campaigns. This role will involve collaborating closely with brands to create compelling content strategies and bringing them to life through meticulous execution.

Key Responsibilities:

Branded Content Strategy & Execution

• Lead the end-to-end execution of branded content campaigns, ensuring seamless delivery from ideation to production and post-campaign analysis.
• Create detailed, actionable content briefs that align with client objectives, target audience insights, and platform specifications.
• Oversee the creative development process, ensuring content reflects the brands messaging, tone, and marketing goals while engaging the target audience.
• Ensure that all branded content campaigns are executed within budget, on time, and to the highest quality standards.
• Work closely with cross-functional teams (creative, media, strategy, and production) to ensure the smooth execution of campaigns across multiple platforms (social media, digital, TV, etc.).

Client & Stakeholder Management

• Act as the main point of contact for clients, managing relationships, and ensuring their vision and objectives are accurately reflected in content briefs and executions.
• Lead strategy discussions, using insights to guide campaign direction and ensure alignment with brand goals.
• Work collaboratively with clients to gather requirements and translate them into clear, concise briefs for the creative and production teams.

Campaign Monitoring & Reporting

• Track and monitor campaign performance across key metrics such as engagement, reach.
• Provide regular updates to clients on campaign progress, performance insights, and optimization recommendations.
• Post-campaign, analyse results and share insights with clients to help shape future content strategies.

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