Senior Google Ads Strategist – Ecommerce (Immediate)

Senior Google Ads Strategist

hands-on, data-driven role

If you live and breathe ROAS, Merchant Center feeds, and margin modeling — this role is for you.

Key Responsibilities

Daily Operations

• Optimize Shopping, PMax, and Search performance at SKU and query level.
• Monitor

  CPC drift, impression share loss, and auction competition

  .
• Execute

  daily budget pacing

  across multiple storefronts.
• Identify and resolve

  Merchant Center disapprovals and feed errors

  immediately.
• Track

  competitor pricing

  and adjust bids or segmentation rules dynamically.
• Validate

  GA4 conversion accuracy

  and troubleshoot tracking anomalies.

Weekly Operations

• Rebuild and refine

  Shopping campaign priority structures and custom label logic

  .
• Update

  PMax asset groups

  and resegment product inventory.
• Conduct

  negative keyword tuning

  and

  query sculpting

  .
• Audit feeds for

  accuracy, completeness, and attribute quality

  .
• Diagnose

  cross-channel cannibalization

  between PMax, Search, and Shopping.
• Deliver

  data-backed weekly performance insights reports

  .

Technical Responsibilities

• Manage and optimize

  Merchant Center feeds

  with rule-based transformations.
• Design

  custom label systems

  tied to margin bands, price competitiveness, lifecycle, or velocity.
• Build

  query routing logic

  via campaign priorities and negatives.
• Segment

  PMax campaigns

  by product category, audience intent, or margin.
• Troubleshoot

  GA4 attribution inconsistencies

  and ensure

  conversion integrity

  .
• Maintain and enhance

  BigCommerce → GA4 → GTM

  data flow.
• Resolve

  structured data issues, policy flags, and feed mismatches

  promptly.

Analytical Responsibilities

• Perform

  contribution margin

  and

  SKU-level profitability analysis

  .
• Model

  cost curves

  and forecast

  ROAS under varying spend levels

  .
• Identify

  SKU clusters

  that drive incremental lift or inefficiencies.
• Analyze

  auction insights, competitor bids, and impression share trends

  .
• Use

  regression-style reasoning

  to identify performance causation.

Required Experience

• 5+ years managing

  large-scale Google Ads accounts

  for ecommerce brands.
• Proven success managing

  Shopping feeds with 1,000+ SKUs

  .
• Deep expertise in

  PMax segmentation

  and

  feed-only structures

  .
• Hands-on experience resolving

  Merchant Center errors and policy issues

  .
• Demonstrated improvement in

  ROAS, MER, and contribution margin

  at scale.
• Strong command of

  GA4, GTM, and enhanced conversions

  .
• Experience with

  multi-domain or multi-storefront ecosystems

  .

Required Skills

• Expert in

  Shopping campaign architecture

  and

  Search campaign structuring

  .
• Ability to compute bids using

  margin, CVR, and CPC cost structures

  .
• Strong understanding of

  attribution models

  and their business implications.
• Proactive in diagnosing

  landing page conversion issues

  .
• High responsiveness, daily monitoring discipline, and analytical precision.