Senior Frontend Architect - Paid Media Conversion Systems

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About Discovery Resort Marketing

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Discovery Resort Marketing is a U.S.- based performance marketing company that sells vacation packages at scale using channels such as Meta, Google & Tiktok. We turn cold traffic into warm leads and booked vacations through fast-loading landing pages, clear offer flows, and mobile-first UX. We operate in a high-velocity ad environment where technical execution directly impacts revenue.

Why We’re Hiring

We’re hiring a Senior Front-End Architect to lead engineering execution across our paid media funnels. This person will own the front-end stack: landing page builds, tracking logic, performance optimization, and rapid test deployment.

This is a high-ownership, results-driven role for an engineer who understands conversion, attribution, and mobile performance.

Role Overview

We are hiring a Senior Front-End Architect to take full ownership of paid media funnel performance. This is a senior-level engineering role embedded within a marketing team. You must be skilled in React and Next.js and experienced with analytics, attribution, CRO, and fast-paced campaign testing environments.

You will partner closely with media buyers, tracking engineers, and UX designers. Your work supports real-time advertising at scale.

Core Responsibilities

• Build and optimize fast-loading, mobile-first landing pages using React, Next.js, and TailwindCSS
• Create and manage reusable codebases for high-volume ad campaign deployment
• Own tracking integrations including GA4, GTM, Meta Pixel, Meta Conversions API, and TikTok Pixel
• Integrate lead capture and Authorize.net forms, ensuring consistent conversion paths
• Monitor and improve Core Web Vitals (LCP, CLS, INP)
• Capture and persist UTMs, session data, hidden field values, and cookie handling for accurate attribution
• QA all event tracking for paid traffic paths (clicks, form fills, payments, call-to-actions)
• Collaborate with media, analytics, and CRO teams to improve campaign velocity and tracking accuracy

Required Experience

• 6+ years front-end experience with React, Next.js, and TailwindCSS
• Supported $1M+/Month in paid traffic across landing pages or conversion systems
• Direct experience integrating event tracking with GA4, Meta Pixel, CAPI, and TikTok Pixel
• Proven experience building or managing mobile-first funnel infrastructure
• Familiarity with attribution troubleshooting, event QA, and UTM capture
• Strong communicator with experience working in async, remote environments

Required Digital Marketing Exposure

• Must have supported pages directly tied to Facebook, Google, or TikTok campaigns
• Must be able to demonstrate tracking, performance, and CRO optimization work
• Must understand the full post-click funnel from ad to call center or checkout

Preferred (Not Required)

• Experience with session replay tools like Hotjar or PostHog
• Familiarity with landing page frameworks, rapid testing systems, or component libraries
• Experience leading or mentoring devs in performance marketing settings

Additional Information:

5 days working (Monday-Friday)

Flexible working hours

Fixed monthly compensation - 1,40,000 INR - 1,75,000 INR