Senior Facebook & Instagram Performance Marketer – Freelance (Remote–India, AU Market)

We’re hiring (Freelance, Remote–India, AU Market): Senior Facebook & Instagram Performance Marketer (Video-first) – LeadPilot

freelance

• Own Meta strategy end-to-end:

  full-funnel (prospecting, retargeting, nurture), budget pacing, rapid experimentation.

• Create scroll-stopping video ads:

  hooks, storyboards, CTAs; edit Reels/UGC; ship

  6–10 new creatives/week

  and iterate fast.

• Engineer efficiency:

  reduce

  CPL

  and lift

  lead quality

  via structured testing (angles, formats, audiences, offers).

• Get the plumbing right:

  Pixel &

  Conversions API (via GTM)

  , offline conversions, Instant Forms vs LP tests, UTM hygiene,

  GA4

  dashboards.

• Report what matters:

  weekly insights on CAC/LTV, creative learnings, next tests (Power BI/GA4).

• Collaborate smart:

  brief/coach creators, align with lifecycle/CRM (HubSpot/EngageBay), and feed learnings back to product.

• 10+ years

  hands-on

  Meta performance marketing

  (B2B SaaS / lead gen ideal) with proven

  CPL↓ / scale↑

  case studies.
• A

  video-first mindset

  + editing skills (CapCut, Premiere, After Effects, Descript).
• Mastery of

  Ads Manager

  , A/B testing, audience strategy, and Meta policy compliance.
• Strong analytics:

  GA4

  , Looker/Power BI, cohort analysis, decisioning from data.
• Comfort with modern tools:

  GTM, CAPI, Zapier/n8n

  , and

  AI

  for scripts/VO/edits (ChatGPT, ElevenLabs, Runway).
• Excellent written/spoken English; able to work

  remotely from India

  with

  3–4 hours daily overlap

  to serve the

  AU market

  .

• TikTok Ads or YouTube Shorts experience.
• B2B funnel integration (webinars, lead magnets, email/SMS nurture).
• Familiarity with AU compliance (Spam Act/Privacy, ad disclosures).
  

• Freelance/contract

  , remote from India (initial 3-month retainer, extendable).
• Competitive INR retainer

  + performance bonus

  .
• High autonomy, fast feedback loops, and an AI-forward creative playground.
  

info@bizmaxus.com

1. LinkedIn + portfolio
2. 2–3 Meta case studies (goal, spend, CPL/ROAS, 3 key learnings)
3. A

   60–90s Loom

   : how you’d test 5 ad angles for FB/IG video in week one

Let’s build the most efficient lead engine on Meta for the AU market.