Senior Executive Meta Ads

Superstuff

1 - 3 years

3 - 5 Lacs

gurugram

Posted:2 weeks ago| Platform:

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Skills Required

customer acquisition strategic management analytical skills google analytics campaign management market research sem budget management marketing communication testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer & Earn!

This is a six-day work week role.

About the role

We re looking for a performance marketer with hands-on expertise in Meta Ads to drive customer acquisition and growth. You ll manage high-budget campaigns, optimize performance through testing and analytics, and craft compelling creative strategies in collaboration with design teams. This role calls for someone data-driven, creative, and comfortable solving complex problems in a fast-moving startup environment.

Qualifications:

1. Experience: 1 to 3 years of experience in Facebook Ads campaign management. 2. Educational Background: Btech/ BCA from Tier 1 institution (IIT, NIT, DTU or equivalent). 3. Self-driven and a strong bias for action, fitment in startup culture. 4. In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns 5. Budget Management: Proven track record of running campaigns with budgets of 10 Lakh+ per month in sales campaigns. 6. Hands-on experience in Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer. 7. Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights. 8. Certifications: Facebook Ads, GA4 & Mix panel certification 9. Creativity: Ability to craft engaging ad copy and create testing strategies to improve results. 10. Someone who can manage complexity and is good at problem solving with a first-principles approach. 11. Strong understanding of Meta Ads Manager, pixel tracking, and ad attribution models.

Role and Responsibilities

1. Campaign Strategy & Management: Plan, create, and execute effective strategies on Meta Ads. 2. Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs. 3. Creative Strategy & Execution: Develop compelling marketing communication tailored for Meta Ads, collaborating with design teams to deliver timely, visually effective creatives using AI tools where applicable. 4. Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms. 5. A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance. 6. Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge. 7. Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.